How to get SEO Project Management Tool into the Core of Company for Success

The biggest mistake a company can do in putting SEO in its portfolio is to do it just once. SEO project management tools come handy in doing it once, and doing it month after month. For a long sustaining success, SEO Project management concepts have to be embedded into the core of the very business that defines your existence.

Gone are the days when success of your SEO would be defined by writing a truly original and unique copy, create a sitemap and build URLs, featuring a few articles, wikis and blog comments... But now, to live up to the global standards, the parity can be achieved by integrating the SEO Project management tool into Ecommerce, Mobility, Analytics and Big Data.

A Balancing Act

It is not that the old concepts will be buried deep. Search Engine Optimization process still begins with finding the right set of keywords and link authorities. The SEO Project management tools only make these foundational concepts more effective. With on-site management, it is only more relevant to integrate SEO Project management into every Digital strategy.

The New Way of Doing SEO Is Based On Audit

Read analytics. SEO project management starts with deep keyword research based on strategy and taxonomy. With a periodic site auditing to meet best practices and optimization goals, the new way of modern SEO implementation is based in Big Data and Artificial Intelligence.

Cross-Functional teams

While doing an SEO project, there are many challenges that persistently appear at different phases of project. The challenges are mitigated by the SEO Project management tool through:

• Cross functional alignment and decision-making.
   
• Identifying the crucial initiatives and separating the non-performing resources from the ones that function.

• Buy support or get an outsourced resource to manage project in content, optimize and link.
   
• Improve architecture to balance training and process with the right functions.

SEO project management tools help in aligning with cross functional team to achieve business goals with a straight strategy. Hence, a cross functional alignment strategy using SEO Project management tool helps in:

• Eliminating duplication
• Creating SEO Report
• Setting up of individual and team goals
• Helping in tracking progress of the project
• Allowing client to monitor the progress
• Providing effective platform for communication
• Reducing errors and rework
• Measuring results in coordinated fashion
• Digging out vital information from data warehouse and search engines
• Monitoring progress of project even when on move.

Stand-Up Meetings

SEO Project management tools take the boredom out of regular stand up meetings. The daily stand up meetings is a cool tactic to imbibe cross functional efficiency without compromising the time and effort. With online stand up meetings, the departments can continue to work as before without finding it obscure to share knowledge on a common platform.

SEO meetings definitely score high in highlighting the impressions and quality of branding throughout the development cycle.

Moving from Strategy to Testing at Quick Pace

SEO Projects have moved from paper to testing labs at dignified pace. The automated tools and software kits cover everything in the portfolio driven with highest value and lowest operational cost.