People around the world using various tools to measure and optimize SEO for their business websites. But most of the people rely on Google Analytics.Digital agencies love to use it not only to track and measure their sales and conversions but also to take the visitors insights like how visitors are coming to your websites, how much time they spend, whether or not they bought a products or service, how soon they are leaving your website and many more...
Let's know more about the significant benefits of Google Analytics for your business.
So let's start with a little understanding of what Google Analytics is. It's a web application that provides you crucial and critical data about your website visitors. This data not only helps you to measure and understand your website performance but also incredibly necessary for formulating your further marketing plans and strategies for the commercial success of the business.
Top benefits of using Google Analytics
Helps you decide what to do next: Google Analytics provides empirical data about the audience, visitors behavior, and conversion, each of which helps you to take corrective actions on time to take your business towards the growth.
Google Analytics helps in marketing campaign optimization, target audience identification, website usability improvement and budget allocation. All these are major important key components of business growth.
Marketing campaigns optimization: It always better to put your efforts in the right direction. Google Analytics tells you what is performing and what doesn't and where to put efforts to optimize results.
Website usability improvement: Google Analytics gives you clarity about the visitors that helps you to understand how they use your website. You can quickly find out your website usability whether it's good to meet your customers need or not, whether customers like it or not and it's very easy checking the bounce rate. Higher bounce clearly indicates that the visitors don't like the website.
Behavior and conversion report clearly presents the usability of your website. These data give you the better understanding of the fundamental changes and where you need to invest in improving the website performance.
Target Audience Identification: Your business growth entirely depends on your target audience. Google Analytics provides you the data that has user specific information that helps you to identify your target audience. This information includes primary elements needed for creating your marketing campaigns such as gender, age, interest and location. By understanding your audience, you will be able to create your ads and campaigns as per their interest. You can also decide which location has to be targeted and on what devices.
Budget Location: When you have all the data that proves what is working and what not then it's very easy to decide where best to utilize supplementary budget and resources. Google Analytics helps you to find out the gaps in your budget allocation. For example, the report shows that 20% of your potential customers are coming from India- a location you previously didn't invest in. Such information helps you out to change your investment strategy on time and helps you to invest in those elements that are giving you maximum ROI.
Personal benefits
Free to use: Nothing is good like paying nothing for the tool that is paramount for SEO process. It saves a significant amount that you can invest for other resources to enhance your SEO process.
Easy to use and setup: You don't need to learn how to use it. The integration is very simple in comparison with many other tools. However for better results and usages the deeper knowledge and experience is required.
Detailed documentation is available for how to use it: If you are new and don't know where to start, you can use Google Analytics code library. The Thorough documentation for implementation and configuration is readily available.
Highly customizable reporting system: You can customize the complete reports as per your business needs. It allows you to modify and customize reports using easy drag and drop options. You can also use different dimensions and matrix in one report.
WMT integration: This is imperative for those who are serious about SEO. Google Analytics is quite easy to connect with your WMT (webmasters tool) Data.
A variety of Useful Add-ons: The various add-ons are available for you like tag assistant, Google Analytics Debug, Page Analytics, Table booster, Regular expression booster and many more. Tese add-ons make your Google Analytics configuration, implementation, and monitoring efficient and easier.
0 comments:
Post a Comment