SEO Reporting- A powerful yet a simple tool!

Search Engine Optimization plays a great role when it comes to ranking a website in the top search results. You always thought content is the king of a website. YES! What would you do with mere content if you do not have enough readers for it? And exactly how will you get readers? By optimizing your content well. And this is where search engine optimization comes in.

SEO is challenging and so is SEO reporting. It is that time of the month again when you have to present a report to your clients about the SEO of the website and the developments. This is not about adding all the SEO data on an excel file and adding a logo. SEO reporting is more than that. SEO is a practice that changes often with time and new tactics in the market. Well, before making a SEO report you must think like your client and must keep in mind that SEO reporting must answer the following things:

•  How are our efforts helping us reach our organic search goals?
•  What SEO tasks were accomplished in the last month in regards to our goals?
•  What impact did the efforts made have on the web presence for organic search?
•  Were there any new opportunities identified to optimize for organic search?
•  Are there possibilities or are there actually, any new competitive threats?

Further, if you have been looking how to achieve perfect SEO reporting, implement below three points to get best results.

1.  Set Expectations: SEO ranking data isn’t the ‘be all and end all’ of SEO reporting. You must clear all the expectations beforehand, and must make your client understand that SEO is not just about ranking the website in the top search results, but much more than that.

2.  Set Benchmarks and Goals: YES. SEO reports will always keep reminding you the importance of search engine optimization and will let you know where and how are you progressing. You must always set goals and benchmarks like ‘to increase the traffic from organic search by 30 percent in the next three months, or ‘to triple the number of highly converting unbranded keywords’, etc.

3.  Set Up Goals and Conversions in Analytics Too: There is absolutely no sense of doing SEO without setting goals and conversions in analytics. It is important to set up even some simple goals, whether you’re using Google Analytics, Omniture, Coremetrics, or other analytic systems.

And to help yourself through all the goals, and plan a better SEO strategy to rank your website, you can use online SEO tools. These tools include features like link manager, milestone manager, client management, google analytics, constructive dashboards etc.

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4 Best Practices for SEO Project Management

Unless you build a plan to accommodate continuous improvement as a key feature, no project will succeed. With so many changes observed in Digital landscape, keeping track of amendments and trends is a mammoth task for any SEO Project manager. However, SEO Project Management tool has come to the rescue.

Objective of implementing SEO Project:
 
Keep your website, content, products and whatever you plan to keep online figure among top results on the search engines.

How to do it?
 
Build a SEO team with assigned automated tasks customized to meet dead-lines, manage campaigns and run schedule marketing reports.

Sounds tricky?
Here is a quick nip attempt at understanding how an effective SEO project management should be implemented.

1. It is complicated, but SEO tools come as a rescue:
 
Yes, SEO projects are complicated. It is not because they have a huge research base to cover, but due to the iterative nature of tasks. To meet the ever-changing demands of the market, SEO strategies fail to upgrade themselves. Without a tool in place, handling iterative SEO Project management strategies becomes complicated. A SEO Project Management Tool if in place gives an opportunity to pro-active Project Managers to allocate task, set goals for individual, set team goals, and make dynamic reports.

2. Make actions speak:

Execution of project is the most important action in SEO Project management. No matter how creatively unique and simple your plan looks on paper, if it is not actionable it has the capacity to not just collude your existing business, but also dent your reputation. A SEO Project Management tool with actionable capabilities helps in delegating tasks and more importantly, communicate with the teams.

3. Handle multiple projects with automation
 
SEO Project management tools helps you work on multiple tasks without losing effectiveness. You may choose to implement and collaborate with different SEO tools at the same time. Depending on the project requirement, managers use the tools to track tasks and share files, documents and ideas on a common platform.
When we say collaboration, it translates to real-time commitments.
SEO Project management analyses keywords using research on URLs, back links and On-Page/ Off-Page ranking study.

4. Optimise with customer in mind

No matter how much you beat the bush around SEO concepts, if your tool does not give result on customer requirements, you would not be able to plan. A tool handling project on SEO will help the team design blogs, content and other dynamic themes to keep up with the customer behaviour. From moving from websites to application development, an SEO –driven project can’t lose touch with clients and customers.

At times, there are instances when a project will spew out a lot many negative results. The SEO Project management has to account these negative results and turn them into lesson to learn from by implementing effective link building tactics. 

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