These are the best and free SEO tools that you must use to instantly improve your marketing!

Search Engine Optimization is not everyone’s cup of tea. It involves a lot of activities in the process and that must be followed for good optimization. The optimization process involves searing the right primary and secondary keywords, writing the most suitable meta description, writing quality and un-plagiarized SEO friendly content, managing the internal and external links, writing suitable permalinks, optimizing the pictures used, etc. Do you think one individual, can do all the above or more than these activities alone, without any help? Well, one could do, but that won’t lead the website in the top search results on various search engines.

This is where SEO tools come in. If you too have been looking for optimizing your website well, making it rank among the top search results, below are some of the best and free SEO tools that you must be using. These will also help you to instantly improve your marketing.

1.  Keywordtool.io: Keywords help you to draw the traffic on your website when related searches are made by the user. This free tool helps you to find all the related keywords to your focused keyword. Enter a keyword, and this Keyword Tool provides a huge handful of long-tail keyword opportunities, alphabetically organized.

2.  Google Analytics: This is a wonderful free SEO management tool by Google that helps you to know everything about your traffic. It helps in tracking every bit of the traffic that you have fetched not just through the searches, but also through social media and other mediums. Analytics also surfaces many keyword insights to find terms people use to land on your pages.

3.  Copyscape: Content is the king of any website. With this free tool, you would be able to check whether your content is plagiarized or not. Always remember, authentic and original the content is, higher and better are the chances of your website getting ranked among the top search results. Also, try to make your content more interesting and engaging to hold your viewers and readers for long on your website.

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SEO Reporting- A powerful yet a simple tool!

Search Engine Optimization plays a great role when it comes to ranking a website in the top search results. You always thought content is the king of a website. YES! What would you do with mere content if you do not have enough readers for it? And exactly how will you get readers? By optimizing your content well. And this is where search engine optimization comes in.

SEO is challenging and so is SEO reporting. It is that time of the month again when you have to present a report to your clients about the SEO of the website and the developments. This is not about adding all the SEO data on an excel file and adding a logo. SEO reporting is more than that. SEO is a practice that changes often with time and new tactics in the market. Well, before making a SEO report you must think like your client and must keep in mind that SEO reporting must answer the following things:

•  How are our efforts helping us reach our organic search goals?
•  What SEO tasks were accomplished in the last month in regards to our goals?
•  What impact did the efforts made have on the web presence for organic search?
•  Were there any new opportunities identified to optimize for organic search?
•  Are there possibilities or are there actually, any new competitive threats?

Further, if you have been looking how to achieve perfect SEO reporting, implement below three points to get best results.

1.  Set Expectations: SEO ranking data isn’t the ‘be all and end all’ of SEO reporting. You must clear all the expectations beforehand, and must make your client understand that SEO is not just about ranking the website in the top search results, but much more than that.

2.  Set Benchmarks and Goals: YES. SEO reports will always keep reminding you the importance of search engine optimization and will let you know where and how are you progressing. You must always set goals and benchmarks like ‘to increase the traffic from organic search by 30 percent in the next three months, or ‘to triple the number of highly converting unbranded keywords’, etc.

3.  Set Up Goals and Conversions in Analytics Too: There is absolutely no sense of doing SEO without setting goals and conversions in analytics. It is important to set up even some simple goals, whether you’re using Google Analytics, Omniture, Coremetrics, or other analytic systems.

And to help yourself through all the goals, and plan a better SEO strategy to rank your website, you can use online SEO tools. These tools include features like link manager, milestone manager, client management, google analytics, constructive dashboards etc.

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Use these tips for a successful website optimization!

Who would not like to promote a website successfully? Who would want to let go off all the efforts put in the website just because someone else is much better? But have you ever wondered, why is it that despite writing the most original, unique, relevant and interesting content, including appropriate pictures and sufficiently optimizing the articles, you do not rank among the top search results? This is because there’s something that you aren’t doing, and other are.

In this world, where technology changes every day, and tools get enhanced, you need to stay updated, with what you are doing. If you won’t stay updated with the latest techniques, you might lose up several positions. If you are too, one among such people, who want their website to be on top, without making a hole in your pocket by paying massive amounts to the advertisers and paid marketers, this is certainly for you. There are many ways, paid and un-paid, to rank your website among the top results on certain keywords and in search results.

Search engine optimization includes a lot of things, like the keyword research, content development, image sourcing, meta description, feature image, tags, slug, etc. But what’s there that you can do to go an extra mile? Few tips that would help you optimize your website even better and improve the ranking of your website are:

•  Create a sitemap in XML format. If you never knew about this, a sitemap can be made in two formats. One is HTML, which is made for the visitors/users, and the other is in the XML format, which is made for the search engines. The XML format sitemap, helps the search engines to crawl your website faster and know all the contents/pages of your websites at one place.

•  Highlight informative content. Try making your content more SEO friendly as a part of your SEO strategy. In the content, wherever you use a keyword or you find some information very important for your website, highlight it. Use h1 to h6 to highlight various subheadings. Use strong tags and highlight them. But remember, do not overdo it.

•  Take advantage of social media. You cannot underestimate the power of social media, especially when it comes to reach and engaging people. Promote your article, share the articles on various social platforms, and at the same time like and share a little about other similar or related sites. This will help create a genuine image among your visitors and people will link back to you, for REAL.

•  Don’t use mirror HTML sites or black hat techniques. Search engines are smarter than you think. Do not try to fool the user and the search engines by not providing the relevant information or by using any other black hat technique. Doing proper SEO might take some time, but certainly, will give you better results.

•  Don’t use flash. Flash increases the loading time of certain pages it is associated with and results in degrading the quality of the website.

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Why is there a need of Project Management in SEO Success?

Search Engine Optimization (SEO) has become one of the most crucial parts of the world in online marketing and brand promotion. How? In the rapidly advancing environment that we are in today, it has become very important for every brand and organization to promote them not just for profitability but also to keep their visibility maintained in target audience. The best way today to promote is none other than online marketing and promotion. Why online?

Social media platforms are not only highly accepted worldwide but also help the brand to easily and rapidly reach to a greater audience. There comes the role of SEO. Search Engine optimization tools help you improve your company’s ranking online; improve traffic and keeps you highlighted among other competitors through continuous promotions and marketing.

Over the past few years, the companies and the business owners slowly and gradually have started to realize the need and importance of SEO in the promotion and success of any business. Businesses can take a boom if they use SEO well. SEO is a promotion tool which needs proper management. SEO can sometimes get complex and thus there are several things one needs to keep in mind like defining and executing goals, using the right tools for a job, and that Project management tool is equally important while dealing with SEO.

Now, you might be wondering what is the need of project management in SEO? Well, to get the desired goals and to achieve the organization’s targets, your company does not only need a SEO team, but the team requires to work with a lot of other team like the content team, the IT team, etc. The team needs to collaborate and work in coordination to achieve the goals and this calls for a good project management.

There are several projects that need to be managed systematically. Starting from initial optimization to content management, from building links to improving the ranks, from conversion rate boosting to site traffic boosting. To get all these projects complete in time, effectively and efficiently, a good project management is required.

Now that you have understood the importance of project management in SEO, you would be looking for a perfect SEO project management system, look no further because ViduPM is at your service. ViduPM is one of the most trusted SEO project management tool which will handle all your organizational tasks and projects promising fulfillment of goals and guaranteed success.

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How to get SEO Project Management Tool into the Core of Company for Success

The biggest mistake a company can do in putting SEO in its portfolio is to do it just once. SEO project management tools come handy in doing it once, and doing it month after month. For a long sustaining success, SEO Project management concepts have to be embedded into the core of the very business that defines your existence.

Gone are the days when success of your SEO would be defined by writing a truly original and unique copy, create a sitemap and build URLs, featuring a few articles, wikis and blog comments... But now, to live up to the global standards, the parity can be achieved by integrating the SEO Project management tool into Ecommerce, Mobility, Analytics and Big Data.

A Balancing Act

It is not that the old concepts will be buried deep. Search Engine Optimization process still begins with finding the right set of keywords and link authorities. The SEO Project management tools only make these foundational concepts more effective. With on-site management, it is only more relevant to integrate SEO Project management into every Digital strategy.

The New Way of Doing SEO Is Based On Audit

Read analytics. SEO project management starts with deep keyword research based on strategy and taxonomy. With a periodic site auditing to meet best practices and optimization goals, the new way of modern SEO implementation is based in Big Data and Artificial Intelligence.

Cross-Functional teams

While doing an SEO project, there are many challenges that persistently appear at different phases of project. The challenges are mitigated by the SEO Project management tool through:

• Cross functional alignment and decision-making.
   
• Identifying the crucial initiatives and separating the non-performing resources from the ones that function.

• Buy support or get an outsourced resource to manage project in content, optimize and link.
   
• Improve architecture to balance training and process with the right functions.

SEO project management tools help in aligning with cross functional team to achieve business goals with a straight strategy. Hence, a cross functional alignment strategy using SEO Project management tool helps in:

• Eliminating duplication
• Creating SEO Report
• Setting up of individual and team goals
• Helping in tracking progress of the project
• Allowing client to monitor the progress
• Providing effective platform for communication
• Reducing errors and rework
• Measuring results in coordinated fashion
• Digging out vital information from data warehouse and search engines
• Monitoring progress of project even when on move.

Stand-Up Meetings

SEO Project management tools take the boredom out of regular stand up meetings. The daily stand up meetings is a cool tactic to imbibe cross functional efficiency without compromising the time and effort. With online stand up meetings, the departments can continue to work as before without finding it obscure to share knowledge on a common platform.

SEO meetings definitely score high in highlighting the impressions and quality of branding throughout the development cycle.

Moving from Strategy to Testing at Quick Pace

SEO Projects have moved from paper to testing labs at dignified pace. The automated tools and software kits cover everything in the portfolio driven with highest value and lowest operational cost.

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4 Best Practices for SEO Project Management

Unless you build a plan to accommodate continuous improvement as a key feature, no project will succeed. With so many changes observed in Digital landscape, keeping track of amendments and trends is a mammoth task for any SEO Project manager. However, SEO Project Management tool has come to the rescue.

Objective of implementing SEO Project:
 
Keep your website, content, products and whatever you plan to keep online figure among top results on the search engines.

How to do it?
 
Build a SEO team with assigned automated tasks customized to meet dead-lines, manage campaigns and run schedule marketing reports.

Sounds tricky?
Here is a quick nip attempt at understanding how an effective SEO project management should be implemented.

1. It is complicated, but SEO tools come as a rescue:
 
Yes, SEO projects are complicated. It is not because they have a huge research base to cover, but due to the iterative nature of tasks. To meet the ever-changing demands of the market, SEO strategies fail to upgrade themselves. Without a tool in place, handling iterative SEO Project management strategies becomes complicated. A SEO Project Management Tool if in place gives an opportunity to pro-active Project Managers to allocate task, set goals for individual, set team goals, and make dynamic reports.

2. Make actions speak:

Execution of project is the most important action in SEO Project management. No matter how creatively unique and simple your plan looks on paper, if it is not actionable it has the capacity to not just collude your existing business, but also dent your reputation. A SEO Project Management tool with actionable capabilities helps in delegating tasks and more importantly, communicate with the teams.

3. Handle multiple projects with automation
 
SEO Project management tools helps you work on multiple tasks without losing effectiveness. You may choose to implement and collaborate with different SEO tools at the same time. Depending on the project requirement, managers use the tools to track tasks and share files, documents and ideas on a common platform.
When we say collaboration, it translates to real-time commitments.
SEO Project management analyses keywords using research on URLs, back links and On-Page/ Off-Page ranking study.

4. Optimise with customer in mind

No matter how much you beat the bush around SEO concepts, if your tool does not give result on customer requirements, you would not be able to plan. A tool handling project on SEO will help the team design blogs, content and other dynamic themes to keep up with the customer behaviour. From moving from websites to application development, an SEO –driven project can’t lose touch with clients and customers.

At times, there are instances when a project will spew out a lot many negative results. The SEO Project management has to account these negative results and turn them into lesson to learn from by implementing effective link building tactics. 

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IT Collaboration is the core of SEO Project Pipeline

It is no longer the age of solitary projects that start and end as unique activities. With Big Data and SEO ruling the digital space, there is an enhanced emphasis on collaboration and responsive communication with agility landscape in place. Are they too hard to digest? Well, that is what Project management tools in SEO are known to simplify when implemented.

From the point of SEO Project management collaboration, here are top 6 trends you must keep in mind before marching ahead with your plans in 2016-2017.

1. Positive organizations works with Team work
 
While the global collaboration has shortened the distance geographically, the teams are growing big from within. With heavy weight skills and talent pool spilling over to the project, chances of failure always loom large. To make SEO Project Management Software work for you, focus on greater engagement between application developers and operations.

Cross functional SEO Projects across the organization ensure that targets are achieved faster with greater effectiveness.

2. Shared workspaces for higher flexibility
 
In SEO Projects, more participants mean higher chances of success. With flexible work arrangements, the definition of permanent desktops and office cubicles are changing. While the ideas keep flowing 24 x 7, shared workplace opportunities by virtue of Cloud deployment will make SEO projects all the more powerful.
While working on one project, shared workplaces comes as a huge advantage in managing multiple deliverables.

3. Virtual assistants working in team
 
With shortage of IT talent purely working on SEO projects, freelancers and geographically distant personnel are collaborating together to get job done. The trend of hiring Virtual assistants to manage SEO Projects ensures 100 percent seamless operation that is no longer bounded by limitations of lack of IT talent.

4. Focus on SEO Project Management Tool: 

It is just a matter of time when you will see most of the SEO agencies shifting to SEO Project Management Tool. The reason is simple, the tools are integrated with all the standard features and processes required for speedy and resulted oriented search engine optimization. Generating back links, reports, keeping track of deadlines, task allocation and goal setting etc will be done within a fraction of seconds.

5. Instant communications with smarter ideas

Got an idea? Share it right away. The pace by which new ideas and suggestions are passed via SEO Project Management Tool mind blowing. With secured communication lines and stricter access, the collaboration across different time zones has become safer. No matter where the project is implemented, there is always one to one collaboration in a synchronous as well as asynchronous manner.

6. Revolving point of contacts
 
No boss, but a leader. Collaboration in SEO projects means you will have to deal with a lot many personnel executives directly. Marketing, Ecommerce, SEO, branding and PR work in close contact while taking the SEO Project from Pilot mode to the finishing line.
More contacts ensure there is a consolidated data strategy working for the organization.

The Bottom Line:
 
In SEO project implementation, collaboration is the key to achieve goals, by knowing their roles and responsibilities.

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