SEO is getting popular day by day. It's no longer limited to
a marketing practice done by an individual. Now every company and non-profit
organizations need it as one of the important parts of their marketing
strategies. SEO does not help the business to boost sales, lead but also helps
to earn better brand reputation and stay ahead of the online marketing
competition. Companies demanding professionals for managing their projects
whether It's launch of new product or new service or company. They are more interested
in getting the things done by experienced and experts.
The concept of SEO is too huge to be covered by an
individual. For an effective SEO process, you need an expert and professional
team of Social Media Experts, Marketers, Content Writers, Web Designers, etc.
For managing all the aspects and involved disciplines, you need an SEO project
management tool that can help you to manage and control the things to get the
best possible results.
Below mentioned are the few tips for managing and controlling
your SEO Projects, Resources and Team.
Probing to identify
the requirements
Whether you are an SEO agency approaching the company for
offering their SEO project to you or company that is willing to hire an agency
to manage their SEO projects. The probing is mandatory in both the cases. Make
a list of your requirements and business objective and ask as much as you can
to understand the scope of work, opportunities and limitation.
Being an agency you must ask the some basic questions like
the purpose behind SEO, what are companies goal? What they want you to do? What
is their marketing budget?
Being a company ask the agencies about their SEO process for
managing SEO projects. Ask them to share the quotes as per your requirements.
Ask them how soon they achieve your organization's goals and objectives.
Conduct a meeting to
understand the requirements
Have a meeting with your team to understand better the
requirements and to define the process, set the team, assigning
responsibilities and formulating the strategies. Don't forget about the
deadlines because this major important key component of your projects
success.
How effectively can you conduct a meeting to get best from
everyone? Prepare an agenda and share it with every attendee. Request them to
go through it thoroughly and come with their doubts and questions as well as
the best practices your team can use to get the best results with minimum time,
resources and budget.
Action plan and team
motivation
Read all suggestion carefully and plan an another meeting.
Your next meeting should be more about setting the big goals for the team and
motivating them to give their best.
Makes things clear, set expectations and make the necessary
introduction.
You goal should be
Define the project and team
Set goals and motivate the team
Build credibility
Resolve quires and encourage questions
Formulate strategies and action plan
Assign role and
responsibilities
Draft the list of responsibility for every stakeholder, set
the deadlines for every task. Choose the best person for the best job, there is
no scope for an experiment in SEO. Maintain the list for assigned task and
teammates to whom the task has been assigned so that you can manage things more
precisely.
Identify the primary
decision makers and center point of contact
It better you always make it clear to the team and clients
that who is the right person to contact with and authorized to take necessary
actions without delay. Make sure you choose the senior most and experienced
people for this task. It's also important to make sure that the every
information should be delivered well, and there must not be any miss
communication at any end.
Use effective and
reliable SEO project management tools.
When we talk about SEO
project management, it’s not at all an easy task. SEO involves many process
and aspects and for managing them one should have all the necessary tools, for
example, link management tool, Website performance optimizer, Password
management tool, Google Analytics and many more. There are many softwares
available in the market that you can use to manage and organize your SEO
projects and team. The few of the best tools are Google Docs, Moz, Raventools,
Magestic SEO, Basecamp, Activecollab, and Vidupm.
You can choose any of these as per your requirements and budget. But it sure
you need a robust SEO projects management tool to ensure the success of your
SEO projects. These tools not only make things easy and effective but
controllable by making all the importance available for you on a click. Their
reporting system helps to generate the report to share with clients and
analysis to improve the process and results.
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