Why is there a need of Project Management in SEO Success?

Search Engine Optimization (SEO) has become one of the most crucial parts of the world in online marketing and brand promotion. How? In the rapidly advancing environment that we are in today, it has become very important for every brand and organization to promote them not just for profitability but also to keep their visibility maintained in target audience. The best way today to promote is none other than online marketing and promotion. Why online?

Social media platforms are not only highly accepted worldwide but also help the brand to easily and rapidly reach to a greater audience. There comes the role of SEO. Search Engine optimization tools help you improve your company’s ranking online; improve traffic and keeps you highlighted among other competitors through continuous promotions and marketing.

Over the past few years, the companies and the business owners slowly and gradually have started to realize the need and importance of SEO in the promotion and success of any business. Businesses can take a boom if they use SEO well. SEO is a promotion tool which needs proper management. SEO can sometimes get complex and thus there are several things one needs to keep in mind like defining and executing goals, using the right tools for a job, and that Project management tool is equally important while dealing with SEO.

Now, you might be wondering what is the need of project management in SEO? Well, to get the desired goals and to achieve the organization’s targets, your company does not only need a SEO team, but the team requires to work with a lot of other team like the content team, the IT team, etc. The team needs to collaborate and work in coordination to achieve the goals and this calls for a good project management.

There are several projects that need to be managed systematically. Starting from initial optimization to content management, from building links to improving the ranks, from conversion rate boosting to site traffic boosting. To get all these projects complete in time, effectively and efficiently, a good project management is required.

Now that you have understood the importance of project management in SEO, you would be looking for a perfect SEO project management system, look no further because ViduPM is at your service. ViduPM is one of the most trusted SEO project management tool which will handle all your organizational tasks and projects promising fulfillment of goals and guaranteed success.

Read More

How to get SEO Project Management Tool into the Core of Company for Success

The biggest mistake a company can do in putting SEO in its portfolio is to do it just once. SEO project management tools come handy in doing it once, and doing it month after month. For a long sustaining success, SEO Project management concepts have to be embedded into the core of the very business that defines your existence.

Gone are the days when success of your SEO would be defined by writing a truly original and unique copy, create a sitemap and build URLs, featuring a few articles, wikis and blog comments... But now, to live up to the global standards, the parity can be achieved by integrating the SEO Project management tool into Ecommerce, Mobility, Analytics and Big Data.

A Balancing Act

It is not that the old concepts will be buried deep. Search Engine Optimization process still begins with finding the right set of keywords and link authorities. The SEO Project management tools only make these foundational concepts more effective. With on-site management, it is only more relevant to integrate SEO Project management into every Digital strategy.

The New Way of Doing SEO Is Based On Audit

Read analytics. SEO project management starts with deep keyword research based on strategy and taxonomy. With a periodic site auditing to meet best practices and optimization goals, the new way of modern SEO implementation is based in Big Data and Artificial Intelligence.

Cross-Functional teams

While doing an SEO project, there are many challenges that persistently appear at different phases of project. The challenges are mitigated by the SEO Project management tool through:

• Cross functional alignment and decision-making.
   
• Identifying the crucial initiatives and separating the non-performing resources from the ones that function.

• Buy support or get an outsourced resource to manage project in content, optimize and link.
   
• Improve architecture to balance training and process with the right functions.

SEO project management tools help in aligning with cross functional team to achieve business goals with a straight strategy. Hence, a cross functional alignment strategy using SEO Project management tool helps in:

• Eliminating duplication
• Creating SEO Report
• Setting up of individual and team goals
• Helping in tracking progress of the project
• Allowing client to monitor the progress
• Providing effective platform for communication
• Reducing errors and rework
• Measuring results in coordinated fashion
• Digging out vital information from data warehouse and search engines
• Monitoring progress of project even when on move.

Stand-Up Meetings

SEO Project management tools take the boredom out of regular stand up meetings. The daily stand up meetings is a cool tactic to imbibe cross functional efficiency without compromising the time and effort. With online stand up meetings, the departments can continue to work as before without finding it obscure to share knowledge on a common platform.

SEO meetings definitely score high in highlighting the impressions and quality of branding throughout the development cycle.

Moving from Strategy to Testing at Quick Pace

SEO Projects have moved from paper to testing labs at dignified pace. The automated tools and software kits cover everything in the portfolio driven with highest value and lowest operational cost.

Read More

4 Best Practices for SEO Project Management

Unless you build a plan to accommodate continuous improvement as a key feature, no project will succeed. With so many changes observed in Digital landscape, keeping track of amendments and trends is a mammoth task for any SEO Project manager. However, SEO Project Management tool has come to the rescue.

Objective of implementing SEO Project:
 
Keep your website, content, products and whatever you plan to keep online figure among top results on the search engines.

How to do it?
 
Build a SEO team with assigned automated tasks customized to meet dead-lines, manage campaigns and run schedule marketing reports.

Sounds tricky?
Here is a quick nip attempt at understanding how an effective SEO project management should be implemented.

1. It is complicated, but SEO tools come as a rescue:
 
Yes, SEO projects are complicated. It is not because they have a huge research base to cover, but due to the iterative nature of tasks. To meet the ever-changing demands of the market, SEO strategies fail to upgrade themselves. Without a tool in place, handling iterative SEO Project management strategies becomes complicated. A SEO Project Management Tool if in place gives an opportunity to pro-active Project Managers to allocate task, set goals for individual, set team goals, and make dynamic reports.

2. Make actions speak:

Execution of project is the most important action in SEO Project management. No matter how creatively unique and simple your plan looks on paper, if it is not actionable it has the capacity to not just collude your existing business, but also dent your reputation. A SEO Project Management tool with actionable capabilities helps in delegating tasks and more importantly, communicate with the teams.

3. Handle multiple projects with automation
 
SEO Project management tools helps you work on multiple tasks without losing effectiveness. You may choose to implement and collaborate with different SEO tools at the same time. Depending on the project requirement, managers use the tools to track tasks and share files, documents and ideas on a common platform.
When we say collaboration, it translates to real-time commitments.
SEO Project management analyses keywords using research on URLs, back links and On-Page/ Off-Page ranking study.

4. Optimise with customer in mind

No matter how much you beat the bush around SEO concepts, if your tool does not give result on customer requirements, you would not be able to plan. A tool handling project on SEO will help the team design blogs, content and other dynamic themes to keep up with the customer behaviour. From moving from websites to application development, an SEO –driven project can’t lose touch with clients and customers.

At times, there are instances when a project will spew out a lot many negative results. The SEO Project management has to account these negative results and turn them into lesson to learn from by implementing effective link building tactics. 

Read More

IT Collaboration is the core of SEO Project Pipeline

It is no longer the age of solitary projects that start and end as unique activities. With Big Data and SEO ruling the digital space, there is an enhanced emphasis on collaboration and responsive communication with agility landscape in place. Are they too hard to digest? Well, that is what Project management tools in SEO are known to simplify when implemented.

From the point of SEO Project management collaboration, here are top 6 trends you must keep in mind before marching ahead with your plans in 2016-2017.

1. Positive organizations works with Team work
 
While the global collaboration has shortened the distance geographically, the teams are growing big from within. With heavy weight skills and talent pool spilling over to the project, chances of failure always loom large. To make SEO Project Management Software work for you, focus on greater engagement between application developers and operations.

Cross functional SEO Projects across the organization ensure that targets are achieved faster with greater effectiveness.

2. Shared workspaces for higher flexibility
 
In SEO Projects, more participants mean higher chances of success. With flexible work arrangements, the definition of permanent desktops and office cubicles are changing. While the ideas keep flowing 24 x 7, shared workplace opportunities by virtue of Cloud deployment will make SEO projects all the more powerful.
While working on one project, shared workplaces comes as a huge advantage in managing multiple deliverables.

3. Virtual assistants working in team
 
With shortage of IT talent purely working on SEO projects, freelancers and geographically distant personnel are collaborating together to get job done. The trend of hiring Virtual assistants to manage SEO Projects ensures 100 percent seamless operation that is no longer bounded by limitations of lack of IT talent.

4. Focus on SEO Project Management Tool: 

It is just a matter of time when you will see most of the SEO agencies shifting to SEO Project Management Tool. The reason is simple, the tools are integrated with all the standard features and processes required for speedy and resulted oriented search engine optimization. Generating back links, reports, keeping track of deadlines, task allocation and goal setting etc will be done within a fraction of seconds.

5. Instant communications with smarter ideas

Got an idea? Share it right away. The pace by which new ideas and suggestions are passed via SEO Project Management Tool mind blowing. With secured communication lines and stricter access, the collaboration across different time zones has become safer. No matter where the project is implemented, there is always one to one collaboration in a synchronous as well as asynchronous manner.

6. Revolving point of contacts
 
No boss, but a leader. Collaboration in SEO projects means you will have to deal with a lot many personnel executives directly. Marketing, Ecommerce, SEO, branding and PR work in close contact while taking the SEO Project from Pilot mode to the finishing line.
More contacts ensure there is a consolidated data strategy working for the organization.

The Bottom Line:
 
In SEO project implementation, collaboration is the key to achieve goals, by knowing their roles and responsibilities.

Read More

Powerful Tips on building a Solid SEO Project Management Plan

Whether you are a professional SEO manager or an affiliate marketer, digital Project management will test your skills in developing content and creating business opportunities out of them. Marketing management in SEO is a skill and involves many tactical decisions.

Here are some impressive tips on how to improve SEO project management.

Plan to Win 

SEO strategies are demanding owing to their dynamic content analytics. Prepare a strong blueprint of things you wish to add in your SEO project before determining the strengths/ weakness. Define your goals and execute them as part of your scrum process.

- Talk to the client. This is the kick off step. Ask for objectives and goal sheet. It would require a strong Email management.

- Monthly reviews: SEO Project management is planned for a spread-over time ranging anywhere between 30 days to 6 months. SEO tasks cover the performance of keywords over last 6 months. Monthly reviews allow you to review existing objectives and update new tasks.

- Shuttle between team and personal meetings. Identify the objectives of SEO project management using weekly reports and monthly meetings.

Update SEO Inventory every day

The success of an SEO campaign depends on how you see the project performing in the next 6-7 months. Align your skill set with the requirements of the team. SEO Project management involves lot of briefings and brainstorming sessions. As a project manager you should continuously update your inventory of:
- Skills
- Tools
- Knowledge

Familiarity with Tools

Success of a SEO project depends on the kind of SEO Project Management Tool you are using to minimize cost of correcting an error and duplication of data. Tools neutralize the need for complex systems. Tools that help boost the success of any SEOP project are:

- Dropbox or Google Drive to share files and templates
- Gmail/ Google+ to chat and share ideas
- Google Calendar/ Microsoft Access to manage the project schedule
- MS Excel to maintain the whole project in a tabulated form with space to accommodate        changes/updates/ find errors
- Grammar Check/ Dupli Checker to identify the authenticity and level of originality of a web content

For finding the optimum title length, meta description and driving your Email campaigns, there are many tools and software that SEO project managers use to gain an upper-hand against competition.

Be Available Always 

Changes are part of a project. Chances of a SEO project strategy’s success depends on your eagerness to stay in the loop of communication. Clients make last-minute changes. Proactive changes from SEO project team’s end can save a lot of time, money and effort from either end.  Be available on a phone call, social chat box and even regular social messaging windows to continuously update the client on the progress SEO campaign has made all this while.

Last Minute Goof Ups

Be ready for surprises always. Try Reverse Engineering tactics and be prepared in advance against any hurdle that crop up in the 11th hour of project execution.

Read More

SEO Management Basics Continue to Have Upper Hand in 2016

I have seen it and done it all when it comes to SEO. First it was for professional static web sites much before the Ecommerce SEO came into the picture. With mobile websites and application-based websites ruling the roost, you should really buck up your SEO management strategy in 2016. Doing business is one thing and redefining the way you do business is another. Before including a SEO Project Management tool into your content development plan, why not try and build your own set of objectives.

Here are some really exciting ways you can actually build your own SEO Management tool to handle all the complex tasks involved with large scale website optimization.

Pick your own Keywords

Most Enterprise SEO Tools only give a highlight of keywords that would work for you. Use the SEO Project management tool to find the base keywords. Build a string of keywords around the primary keywords. With a strong content and relatively consistent marketing strategy, you can power your website rank to a respectable standing.

Decide your own Title Length

Most SEO tools limit the length of the title to 64 characters. If you own the business and the website, you should also own and decide the length of the title. Yes, smaller titles look attractive and enhance readability, but there is nothing true about “64 characters and less is a winning title”.

Work on your data inventory

Not just words, but you need to work on the way you project your data. Pull together a data pool that has actionable prospects. Images, videos, info graphics, interview strings and sensitive client details can be used to enhance the ranking and analytic strength of your website. If you want to understand the analytics, push your indigenously developed keywords for stupendous results.

Keep Task Management in order

SEO is not a one-off activity. It requires constant upgrades. ViduPM SEO Management tools help you to manage tasks effectively without compromising on the data quality. Assign SEO tasks as per priority of accomplishment.

Maintain Daily Reports 

A robust SEO management tool helps the client view the performance from anywhere, anytime. Ensure that the daily reports are published as per schedule. You can opt for multiple language platforms to cover all geographical locations.

Auto Mailer

Email management is a vital part of SEO Management tool. An automated Email management tool keeps you in constant action. If a client subscribes to your website newsletter, the auto mailer sends them automatically.

Competitive intelligence 

A SEO Management tool should not just focus on your requirements but also give you a head start when it comes to match rivals in the business. Do remember that your competitors also must be using some SEO Management tool to stay ahead. Choose a SEO task management tool that allows you to build a project around competitor’s strengths. Gain a competitive advantage with a flexible SEO management tool that helps you grow from a start-up to an established player.

Read More

Assured Results with SEO Project Management Tool: How Seasoned Experts Do

Basics of SEO can’t be taught in class or in some webinar. Everything about developing the website content and driving them across all digital channels totally comes from my understanding of how my audiences will love to see me. It is like transforming the personality to suit a particular role. The actor remains the same, the roles change. Similarly if you understand for what and how you wish to use SEO Project Management tool, the task of running a really cool optimized website is really a ‘cakewalk’.

Here is a list of SEO project management pointers that has always worked for me when I develop a website.

Collaborate on basics of SEO

An effective SEO management tool collaborates on your basic needs of developing an SEO-powered website. From building a pool of keywords to making them drive your business, collaborate on projects with the client to understand their projects and how they wish to portray their business online.

Take a house keeping website, for instance. The primary keywords would include housekeeping, locality, assured services and other words common to their rivals as well. Press for service keywords that will help drive the business and boost search rankings. Use of words like housekeeping in XYZ, free consultation, uniformed personnel definitely highlights your business on a positive spectrum.

Keep an eye on your shortcomings

No matter which SEO Project management tool you use, it will backfire very soon if you try to camouflage your weakness under the veil of ‘optimization’. Get real and improve the way you communicate with your clients and employees. Projects do get delayed, but a flawed SEO project will ruin the website reputation permanently. Focus on your strengths.

Ask for testimonials and reviews

What better than asking your employees, former employees, clients and vendors to write for you!  Search engines pick good reviews and make sure that your website ranks higher than others. The more you post your feedbacks and answers on queries, better it will be for your SEO driven website to function. Integrate the SEO project management tool to initiate conversations real-time from the very beginning.

Be active Offline as well

Most SEO Management tools falter when it comes to managing offline activities. For an effective SEO strategy, get your offline priorities as well. Work on a dashboard summary to help you manage the reports on a daily basis, which includes understanding analytics and competition intelligence.

Distinguish between various activities

SEO management includes handling Time toggles, Content management, Task management, Milestone management, Email management and Press release.

Trendsetting UI UX 

Work on building user-friendly interface to optimize results. A powerful SEO Project Management tool has real time mailing interface. A website development plan is easy to manage if you have a SEO that focuses on building a strong user experience.

Manage your Events like a Pro

Build a calendar of project schedules and the meetings. Team meetings and client meets are very important for you to manage brainstorming sessions and make changes ASAP. Event management in SEO Project strategy will help you send invitations and work on reminders.

Read More

Best Project Management Tools To Become More Organized

Successful project management is key to business success. How great your strategies and planning are but a wrong step can quickly demolish years of work. Such failures impact more on small businesses because they have less to invest and a misstep can bring them to the ground. but no worries these mistakes can be prevented using advanced and reliable project management tools.

I’ve mentioned the 5 best free project management software applications in this post. You can choose them depending on the size of your business and needs, these software solutions are very economical yet effective to streamline your business. Let’s start with number 5.

Zoho Projects:  It comes with unlimited users options, apart from 10 MB space restriction, doesn't have any other limitation in terms of functionality in the free subscription. It has everything a small business needed to manage their projects like tasks, milestone and reporting. If you don't know how to get compile reports it has 50 pre-made templates to choose from. It allows users to set and manage complicated tasks and milestone, and it has incredible Gantt chart options too.

BamBam!: It's not considered as project management software yet has all the feature that you needed to rock your projects. It has users limitation with the free version, you can add up to only 10 users but you can upgrade whenever you feel like just for $70/Monthly. It doesn't has any other restriction, you can add as much as projects you wish to and can use any space you required.

It's best for the development projects as it's integrated with chime for time tracking and spring loop for code hosting & deployment. moreover, it allows you to invite the users to see the projects progress and performance. If we talk about reliability it's too secure, the users have never reported a single case of data loss since the tool launched.

ViduPM: People call it the king of SEO project management tool but I found it more reliable and efficient to manage any project. The best thing, It comes absolutely free with no restriction and limitation. It has all that you can't imagine in a tool like task management, milestone management, user management, billing management, password management, file management, event management, and robust reporting tool. Apart from these if you are a digital agency, It is integrated with most popular SEO apps like Google Analytics, Google Drive, Dropbox, Link Manager and Facebook. It allows you to manage mostly all the aspects related to projects.

It has three different dashboards to track and evaluate every aspect separately for better clarity like project dashboard, user dashboard and company dashboard. These dashboards show every major information related to your project that gives your quick brief about your projects progress, priorities, overdue tasks & milestones, upcoming events and Google analytics insights. I must say it's the best tool on the market that can be used even to manage the most complicates projects.

Trello: It is developed by a former Toyota vice president. It allows users to move cards—representative of tasks—to creates a visual representation of where a project is in development It offers unlimited projects and users but has 10 Mb space limitation with the free version.

It is a great intuitive project management tool. It updates the users about their goals, objective, and deadlines and what to work on next.
It gives all details like who all are involved in the tasks and what is the task progress. It makes collaboration very easy and transparent so that the users can discuss on projects more effectively.

Freedcamp: It is also a very good tool.  It has very good functionalities like assigning permissions. The administrator can limit different users' permissions right down to the client level. It also comes up with time tracking, invoicing, and templates. users get a notification whenever there's an update and that makes collaboration transparent. You can also use it on mobile devices as the website is all device compatible. It allows you stay connected with your projects no matters whenever and wherever you are

Read More

Why use automated SEO project management tools?

SEO project management and optimizing search engines for various projects at a time is a very complex task due to the involvement of various internal and external factors.SEO involves various task from keyword research and management, building & optimizing website's structure, prioritizing & aligning content, measuring results and sharing reports.

People around the globe use different tools to manage and perform SEO like SEOmoz, Raven, Basecamp and many more. All these tools are very popular and allow the users to manage certain parts of their SEO projects but none of them automates the workflow and project management because these are not project management tools thus SEO metrics tools. If you are using them as a project management tool then you are losing lots of money out of windows.

Why are Project management tools necessary for SEO success?

Automates the process: As we already discussed that SEO involves various tasks. You have to perform these task on time to get better results and cut the competition but as a human, we have certain limitation. We can't count everything on fingers and never keep everything in our mind. Therefore, we invented various tools to make our life easy likewise we also need an SEO project management tool that helps us to manage and controls SEO project lifecycle and resource involved in it. These tools automate almost everything related to your projects like tracking performance and progress of team and projects, Evaluating results, meeting deadlines, creating invoices, reporting, conducting events & meetings, and managing clients billing. Moreover, these tools provide all other relevant information that is very important and enables you to find out the flaws in your process and taking the corrective actions on time before it's too late.It helps you to find out the limitation and explore the possibilities and It keeps you updated and well prepared to face any challenges and win the game against your competitors.

Simplifies SEO: Whether we talk about projects, tasks, milestones, client management, user management or collaboration everything is very effective and easy using these tools. These tools make things simple and easy to manage. People always perform well when they are relaxed and free from worries about remembering the managing different things at a time. These tools make them respond to their properties on time so they always execute things on time and get best out of their efforts.

Multiple features and solutions: These tools are specially designed for SEO project management. Therefore, they have all you needed to manage your SEO projects, team, and clients. These tools are having all possible functionality and SEO apps that you need for managing, planning, and executing your projects. These tools get you rid of using multiple tools for managing projects and save a good amount that you are investing in these tools. There are only a few tools in the market that are loaded with all such functionalities. The one our company use and recommend is ViduPM, It's really a complete SEO project management tool. ViduPM is also an SEO Reporting Software which has all that a digital agency needed to run and manage their branding, SEO & marketing campaigns. It's integrated with most popular SEO apps like Google Analytics, Google Drive, Dropbox, Facebook and has other important features that you needed like Link manager, Password manager, Billing management and many more.

Easy Reporting: The companies that designed these tools understand the importance of reporting in SEO. Therefore, most of these tools come up with effective and intuitive reporting features. These tools allow you to generate reports for every aspect integrated into them whether it tasks, milestone, invoices or more complex reports like Google analytics reports, facebook matrix or Link reports. You will have easy access to all the reports and capable of modifying these reports formats and dates as per your flexibility. You can use these reports either to share with your clients or track your progress projects and performance.

Read More

5 SEO Tools to Make Your SEO Life Easier

Around the world companies are performing SEO to expand their business and onboarding more and more clients.  Everyone wants to expand their reach to customers and earn maximum results as quick it possible, but it's not that easy as SEO is a long term process that demands lots of efforts, time and various practices to acquire the desired results. The success of SEO completely depends on the skills and how effectively you implement them to execute the things. Some tools can help you to earn maximum returns on your investments by making most of the SEO aspect easy and transparent for you.  We are going to list five tools that will help you to quicken your SEO process and outrank the competition for you. Being a digital marketing expert, we believe in summarizing the lengthy process to make it simple for everyone in the company so that every can follow it and move towards the required goals and objectives. These are the tools that best fit these requirements and lean the process for you.

ViduPM a robust SEO project management tool: For getting maximum results out of your efforts you need something more than the SEO expertise, and it's project management skills. SEO can’t be done by you call alone; it involves lots of element that need to be taken care of simultaneously. ViduPm is so intuitive and advanced tool that automates project management process and get you rid of using multiple tools to manage your SEO projects as its integrated with most popular SEO apps like Google Analytics, Google Drive, Dropbox, Facebook and Link Manager. It also has many other important features that simplify SEO for you like Billing Management, Task Management, Milestone Management, Client Management and User Management. It not only allows you to control your projects and resources but also enables you to generate the necessary reports that you need to share with your clients and evaluate your process success Bets part is that you can try it for free and can use it as your brand.

SEMrush: The SEO starts with keywords. You have to find out the best possible and competitive keywords for your projects. It's the tool that you can use to lots of keywords research. You will love this tool as it provides accurate data on keywords you may be researching. Not only this it also helps you to find out the data for search volumes, and cost per click that can be used to set up PPC campaigns. It also allows you to conduct competitors analysis, which involves your competitors keywords Ranking and Backlinks they have. Moreover, It helps you out to audit your website for flaws like structural issues and bugs you missed at the time of designing it. It is imperative for you to make your website SEO friendly and such information is highly relevant and useful to it.

Google Analytics: The most beneficial thing about it is, it’s completely free.  It's the one the best website monitoring tool. You can easily integrate it into your website using a simple code given by Google. It provides the quick and accurate data that you can use to refine your marketing or SEO campaigns. It covers most of the things from your organic traffic to PPC campaigns. You can also set up conversion goals to see how good your websites are performing.  It's also useful to find out the data about the location and demo geographic of visitors and other relevant information that is highly recommended for successful SEO and digital marketing practices.

SERPed.net: This tool assists you in checking websites' load speed, uptime, and many other crucial features like taking backup of your websites as often you want. The open source platform based websites have more probability to being hacked, so it's important to have a copy, and this tool makes this easy.  It creates a centralized control panel that allows you to manage WordPress updates and plugins for all of your websites from a place. It's not limited to this but also provides you option to check domains, check grammar, run audits and many other important things that you wish to do for your SEO projects like domains trust flow and metrics.

Screaming Frog: This is again a very useful tool that makes most of your daily SEO tasks easy. It is a tool that crawls your website in a similar fashion to Google. It identifies broken links, Missing tags and instruct you about the various SEO elements need to be updated. You need this tool to crawl websites before starting SEO. It will tell you all issues and bugs that need to be fixed, and you can share this with your clients as well. It's an excellent tool that eliminates lots of manual work and accurate with data and results.

Read More

Great Project Management Tools for SEO Agency Efficiency!

SEO process is a mix of various tedious and technical tasks. The success of SEO completely depends on the proper execution of these tasks by everyone involved in these. Ensuring that each element of SEO took place on time and in a defined manner is again a very typical and again and exhausting activity. We have found most of the agencies and digital experts struggling with this situation. Like this, you will not be able to put your energy on the things that are more important to your business rather than chasing behind the team, tasks and other irrelevant stuff that can be shifted on automated project management tools.

We would like to suggest some of the best available tools to get rid of project management concerns.

Let's understand what these tools do?

There are only a few project management tools on the market that are specially designed keeping SEO in mind. These tools have all on needed to manage and control your overall projects lifecycle. They allow you to control almost every element related to your process and marketing strategies. These tools are so intuitive to suggest you what is your priority and where are you lacking. Using the stats and information provided by these tools, you can keep your projects and team performance on the track. They are also integrated with multiple SEO apps that allow you to manage most of the things related to your projects from a place and save your most of time and money that you invest on using multiple tools for managing your projects.

Simplify SEO process: These tools are designed to automate the project management process to get you rid of managing projects, tasks, milestone and team. What you have to do is just to assign the tasks, set the deadlines, give a brief about the project and you are done. The tool automatically gives you the notification if anything got a delay or out of the track. The detailed summary on the dashboard enables you to take the right course of action in time and change the game plan before things turn into serious affairs.

Increases productivity: Using these tools you can keep everyone on the same page. They exactly know what they have to do and what all are their targets, deadlines and next course of action. The automate process management give them relief from extra burdens of remembering tasks, deadlines and targets. These tools show them their priorities and execution of right things on right time always results in success. Undoubtedly offering these tools to your team you will be able to get best out of them. Best ROI: When everything goes as per plan then the success is for sure. These tools help you to identify the opportunities and explore the major gaps in your planning. These tools also allow you to generate detailed reports that you can use for competitive analysis, Strategy formulation and setting new goals for your business. These tools enable you to generate maximum benefits with minimum efforts and investments.

What are the best tools to use for SEO project management?

We have tested so many tools but found only some of them useful and capable of managing SEO projects entirely. But the one that won our heart and meets all of our expectations is ViduPM. It is a complete SEO project management, integrated with multiple apps like Google analytics, Dropbox, Google Drive, Link Manager, Password Manager, Facebook. It is loaded with all the features you couldn't imagine for managing your SEO projects like Client management, User management, Milestone management, Task management, Constructivedashboard, Reporting and many more. Not only this it has an adamant notification functionality that never let you miss any of important things, and you can operate and use this tool from any corner of the world, what you needed is an internet connection.

Read More

A look at Top 4 Wonderful Features of the SEO Project Management Tool

The popularity of the internet has generated the millions of opportunities for digital agencies and that results in an increase in the count of SEO startups and experts. In the coming year, this trend is going to grow more rapidly because the business which is not online today will no longer resist. Therefore, every business wants to become online and top the search engines. 

This growing competition has put excessive world load and pressure on digital agencies. Every agency wants to top their clients in search engines but which not a physible task without the proper knowledge, experience and most advanced tool and techniques. 

Using the most advanced tools you can get rid of most of your work pressure to manage and control things and you divert your attention to other major important business aspect like converting clients, and formulating executions plan to run your business and projects. So let's find out what are the best major features that a complete SEO project management tool most have. 

Simplify and automates the process: There is various example of complicated and messy tools that makes things more complex and challenging rather than simplifying workflow for better results.  You must check out the tools usability always choose the tool with the most simple user interface so that anybody in your organization can use it without any introduction and training. The second most important thing is process automation always go with the tool that automates project management for you and makes things easily manageable. 

Enables to identify the opportunities and explore problems: The tool should be intuitive enough to provide you all necessary information that makes every aspect related to projects and team very clear. The information should be so accurate to analysis the performance and outcome. It will help you to find out the significant flaws in the process and rectify them to put things back on track and achieve the desired goals. The better transparency to the process enables you to identify the opportunities and cash them to earn maximum return on your investments.

Set Priorities and update about deadlines: The tool must have notification features and functionality that throw all the important warnings like pending tasks, milestone, events, overdue activities and what rest is necessary to your business. All such information helps you to set your priorities and meeting deadlines on time. It helps you to achieve things in set time frame and offering maximum benefits to your clients. 

Reporting and SEO tools integration: It's not necessary that tool must be integrated with all required SEO tools, but it must have some of the essential components and most popular apps like Google Analytics, Link Management, Google Drive and Password Manager. The availability of such tool helps you out to get rid of using multiple tools and save lots of time and money. Above this, the tool must have an effective reporting system that allows you to generate all required reports to evaluate your efforts against efforts and sharing details with clients.

Before choosing any project management tool, you must have to check out the list of your requirements and choose wisely. We prefer you to say yes to the one that best fits your needs and meets most of your organizations objectives. Many tools in the market can serve you better but what we recommend and love is ViduPM. It is the tool, specially designed for SEO project management. Therefore, It has all an agency needed to manage their SEO projects.

Read More

How Managing SEO Projects Becomes Easy With SEO Project Management Tools?

The digital branding is one of the primary needs of every business for enhancing their online presence and improving business branding.  In last few years digitally branding has completely replaced the old ways of marketing and products promotion. These days’ digital agencies are high in demand. But it has also created a tough competition for the marketing companies as every business want to rank top on the search engines. So what are the best ways to win the game? The first step is to understand the customers’ requirements and creating the solutions that best fits their needs as one solution can't meet every customer need. Managing different clients and meeting their expectations is very complicated and hectic task. But it can be achieved using the right tools like advanced SEO project management tool. That has all features an agency needed to manage and control the projects, teams and clients.

Let's see how an effective SEO management tool can help you to win the game and make best out of your efforts.

Easy to use: The most of the project management tool are designed to simplify the SEO project management. Therefore, they are designed with the simplest UX & UI to provide the extraordinarily simple and sweet tool to keep things easy yet efficient to manage SEO projects. The main motive behind is to maximize the usability of the tool and lead the customers to use it.

Full control over all SEO elements: These tools allows you to manage various factors that directly impact your SEO results like SMO or links that are driving traffic to your websites. The success of your projects is entirely dependent on your team performance and using these tool you can track down each and everything connected to your team and projects like milestones, tasks, due dates, events and may more.

Multiple solutions in one place: For managing SEO projects agencies need to use different tools to get the online insights for their projects like Google Analytics, Link Manager, and Website auditors to generate the reports that can be used to optimize the website and improve the usability. There are many tools like ViduPM that is integrated with almost all such tools and enables you to get rid of using multiple tools and save plenty of money you invest in using them. It makes things easy, and you can manage all of your SEO projects from a place.

Easy and effective reporting: These tools allow you to generate all necessary reports whenever you needed. The reporting functionality is designed to meet all of your reporting needs like sharing reports with the client, tracking project progress and monitoring team performance.

Meeting deadlines and provide best ROI to customers: These tools are highly intuitive they provide all necessary information to you like your deadlines, missed events, overdue milestones, and tasks. Such information helps you to take corrective action on time, and you always meet your deadlines. When things go right and as per plan then you always get best for your efforts and able to achieve your clients goals on time.  

Read More

Tips & Tools to Help You Become a Better SEO Project Manager

SEO is the most powerful tool for improving online presence. The expansion of marketing practices has opened the new doors of possibilities for marketing professional thus created a tough competition for all. To be on the top of marketing experts list and people demands one should have to gain expertise in global marketing practices which is not an easy task for the beginners. Some of the things can be learned, but skills come with time and experience. There are few basic tips that you can follow to become an expert in a short span of time.

Know your team and build healthy relations

It is the most fundamental need for SEO process that your team must work together with the clear mindset towards the set goals and will not stop until it accomplished.  For that, you must need to understand your stakeholders capabilities and expectations. Take time to know more about them and spend quality time to discuss projects and creating plans to execute the things in the best way possible.  Build excellent relationships within an organization and must establish a culture of collaboration and knowledge sharing. It will help you out to find out the new ways to manage and control things and drive best possible results.

Set goals regarding business objectives and have a broad view of the SEO channel

It's critical to know how your business goals translate into KPI’s. Don't measure your SEO success by ranking for a couple of short-tail phrases and building strategy around that. It shouldn't be the only target for your SEO channel because it never provides you the clear basis for making strategic decisions.
Consider how the SEO channel currently fits into your digital marketing & branding strategies and how can you better connect it with other channels.  The best ways to get it done are:

•    Use Adwords retargeting to reach visitors that landed on your site organically.
•    Drive informational visitors to secondary channels to try to convert them later Like:
Following you on social media
To join the mailing list

Involve your team in your planning and strategies creation process 

This is what defines your SEO success because they are the one who is going to execute your plans. Therefore, take the inputs from every member who is going to perform on your SEO projects. It will help you to get best out of them and run your SEO projects smoothly. Always share your plan and take their public feedback, It will help you to find out the challenges and possibilities and you will be able to make the necessary correction before the team goes live.

Make action plan for a period

Make an action plan at least for a couple of months so that you can measure projects progress and performance on time. It will enable you to take necessary steps before the situation goes over control and things turn into costly affairs. SEO is long term process so, creating milestone and set of tasks are important too for the required results.

Integrate Social Media Marketing to SEO

Search engines consider other linked websites as well to judge your site. The sites which are related to your site can be an important ranking factor. Therefore, it’s important to integrate your website properly with most popular social media portals and increase your link popularity. We also recommend you to use mobile marketing to improve your content utilization.

Use best tools for managing your SEO projects

SEO is not possible without the right tools on the place. Try to find out the best tool and their practical use to get best out of them. There are many tools in the market that you can use to manage and control your SEO projects. We can categorize these tools in various categories like keyword research tools, Project management tools, Link Management, Website Auditing and many more.  You have to put efforts to learn more about these tools and their usages. Use the internet to compare tool from one another.  Using best tool you can meet all of your business objectives and must maintain the higher client satisfaction which is the key to success.

Read More

Top Important Benefits of Using Google Analytics for Business

People around the world using various tools to measure and optimize SEO for their business websites. But most of the people rely on Google Analytics.Digital agencies love to use it not only to track and measure their sales and conversions but also to take the visitors insights like how visitors are coming to your websites, how much time they spend, whether or not they bought a products or service, how soon they are leaving your website and many more...

Let's know more about the significant benefits of Google Analytics for your business.

So let's start with a little understanding of what Google Analytics is. It's a web application that provides you crucial and critical data about your website visitors. This data not only helps you to measure and understand your website performance but also incredibly necessary for formulating your further marketing plans and strategies for the commercial success of the business.

Top benefits of using Google Analytics

 Business benefits

Helps you decide what to do next: Google Analytics provides empirical data about the audience, visitors behavior, and conversion, each of which helps you to take corrective actions on time to take your business towards the growth.

Google Analytics helps in marketing campaign optimization, target audience identification, website usability improvement and budget allocation. All these are major important key components of business growth.

Marketing campaigns optimization: It always better to put your efforts in the right direction. Google Analytics tells you what is performing and what doesn't and where to put efforts to optimize results.

Website usability improvement: Google Analytics gives you clarity about the visitors that helps you to understand how they use your website.  You can quickly find out your website usability whether it's good to meet your customers need or not, whether customers like it or not and it's very easy checking the bounce rate. Higher bounce clearly indicates that the visitors don't like the website.

Behavior and conversion report clearly presents the usability of your website. These data give you the better understanding of the fundamental changes and where you need to invest in improving the website performance.

Target Audience Identification:  Your business growth entirely depends on your target audience. Google Analytics provides you the data that has user specific information that helps you to identify your target audience. This information includes primary elements needed for creating your marketing campaigns such as gender, age, interest and location. By understanding your audience, you will be able to create your ads and campaigns as per their interest.  You can also decide which location has to be targeted and on what devices.

Budget Location: When you have all the data that proves what is working and what not then it's very easy to decide where best to utilize supplementary budget and resources.  Google Analytics helps you to find out the gaps in your budget allocation. For example, the report shows that 20% of your potential customers are coming from India- a location you previously didn't invest in. Such information helps you out to change your investment strategy on time and helps you to invest in those elements that are giving you maximum ROI.

Personal benefits

Free to use: Nothing is good like paying nothing for the tool that is paramount for SEO process. It saves a significant amount that you can invest for other resources to enhance your SEO process.

Easy to use and setup:  You don't need to learn how to use it. The integration is very simple in comparison with many other tools. However for better results and usages the deeper knowledge and experience is required.

Detailed documentation is available for how to use it: If you are new and don't know where to start, you can use Google Analytics code library. The Thorough documentation for implementation and configuration is readily available.

Highly customizable reporting system: You can customize the complete reports as per your business needs. It allows you to modify and customize reports using easy drag and drop options. You can also use different dimensions and matrix in one report.

WMT integration: This is imperative for those who are serious about SEO. Google Analytics is quite easy to connect with your WMT (webmasters tool) Data.

A variety of Useful Add-ons:  The various add-ons are available for you like tag assistant, Google Analytics Debug, Page Analytics, Table booster, Regular expression booster and many more. Tese add-ons make your Google Analytics configuration, implementation, and monitoring efficient and easier.

Read More

Why to Choose Vidupm for SEO project management?

Managing SEO process and the implementation of the organic SEO is a tedious task due to multiple tasks involved in it like keyword research, maintaining and building website structure, prioritizing content, reports, team, tasks, milestones, deadlines, and many more....

Automation of process and functions help you to manage and control things quickly and allows you to focus on your business that results in higher performance and better progress with fewer efforts.

ViduPM is a tool with all best possible project management solutions.  It not only gives you complete control over SEO projects but also allows you to track each aspect related to your clients, team & projects.  Whether it's planning or execution, It makes everything simple and result oriented. Let's talk why you should use ViduPM.

Easy to use yet efficient to drive results: It's the tool specially designed to simplify the SEO project management. This tool clearly points out priorities, deadlines, and critical areas to help you take the right decisions on time before things turn into serious issues and expensive affairs. The interface is very user-friendly and easy to use and understand. There is no complexity in understanding the importance and usage of available features and integrated Apps.

Automates the Process: It allows you to automate the project management process entirely that makes things in full control and keep the process on track. It gives all necessary information in advance to allows the user to do proper planning and formulate the execution plan as per process needs.

 

Constructive Dashboard: It has the dashboard that gives you the insight of overall process progress and performance quickly. It clearly points out the major critical areas that will impact your SEO process. It enables you to complete things on time, and you always stay ahead of your deadlines.

Integrated with most popular SEO tools: ViduPm is armed with the essential tool for SEO projects management like Google Analytics, Password Manager, Link Manager and Dropbox.  It gives you rid of using multiple tools for a purpose and give you the liberty to manage things from a single place. Using various tools for managing different projects not only complex but an expensive affair. ViduPm not only saves time but also most of your money that you are paying for renewing those software every month.

Effective Reporting: When we talk about reporting, people need something more relevant and reliable that gives correct and accurate reports on time. ViduPM has complete reporting functionality that not only provides you with the reports but allows you to customize them as per your needs.   You can generate any report whether they are related to clients, team, tasks, milestones, Google Analytics, Links, or projects in friction of time.

Read More