How Managing SEO Projects Becomes Easy With SEO Project Management Tools?

The digital branding is one of the primary needs of every business for enhancing their online presence and improving business branding.  In last few years digitally branding has completely replaced the old ways of marketing and products promotion. These days’ digital agencies are high in demand. But it has also created a tough competition for the marketing companies as every business want to rank top on the search engines. So what are the best ways to win the game? The first step is to understand the customers’ requirements and creating the solutions that best fits their needs as one solution can't meet every customer need. Managing different clients and meeting their expectations is very complicated and hectic task. But it can be achieved using the right tools like advanced SEO project management tool. That has all features an agency needed to manage and control the projects, teams and clients.

Let's see how an effective SEO management tool can help you to win the game and make best out of your efforts.

Easy to use: The most of the project management tool are designed to simplify the SEO project management. Therefore, they are designed with the simplest UX & UI to provide the extraordinarily simple and sweet tool to keep things easy yet efficient to manage SEO projects. The main motive behind is to maximize the usability of the tool and lead the customers to use it.

Full control over all SEO elements: These tools allows you to manage various factors that directly impact your SEO results like SMO or links that are driving traffic to your websites. The success of your projects is entirely dependent on your team performance and using these tool you can track down each and everything connected to your team and projects like milestones, tasks, due dates, events and may more.

Multiple solutions in one place: For managing SEO projects agencies need to use different tools to get the online insights for their projects like Google Analytics, Link Manager, and Website auditors to generate the reports that can be used to optimize the website and improve the usability. There are many tools like ViduPM that is integrated with almost all such tools and enables you to get rid of using multiple tools and save plenty of money you invest in using them. It makes things easy, and you can manage all of your SEO projects from a place.

Easy and effective reporting: These tools allow you to generate all necessary reports whenever you needed. The reporting functionality is designed to meet all of your reporting needs like sharing reports with the client, tracking project progress and monitoring team performance.

Meeting deadlines and provide best ROI to customers: These tools are highly intuitive they provide all necessary information to you like your deadlines, missed events, overdue milestones, and tasks. Such information helps you to take corrective action on time, and you always meet your deadlines. When things go right and as per plan then you always get best for your efforts and able to achieve your clients goals on time.  

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Tips & Tools to Help You Become a Better SEO Project Manager

SEO is the most powerful tool for improving online presence. The expansion of marketing practices has opened the new doors of possibilities for marketing professional thus created a tough competition for all. To be on the top of marketing experts list and people demands one should have to gain expertise in global marketing practices which is not an easy task for the beginners. Some of the things can be learned, but skills come with time and experience. There are few basic tips that you can follow to become an expert in a short span of time.

Know your team and build healthy relations

It is the most fundamental need for SEO process that your team must work together with the clear mindset towards the set goals and will not stop until it accomplished.  For that, you must need to understand your stakeholders capabilities and expectations. Take time to know more about them and spend quality time to discuss projects and creating plans to execute the things in the best way possible.  Build excellent relationships within an organization and must establish a culture of collaboration and knowledge sharing. It will help you out to find out the new ways to manage and control things and drive best possible results.

Set goals regarding business objectives and have a broad view of the SEO channel

It's critical to know how your business goals translate into KPI’s. Don't measure your SEO success by ranking for a couple of short-tail phrases and building strategy around that. It shouldn't be the only target for your SEO channel because it never provides you the clear basis for making strategic decisions.
Consider how the SEO channel currently fits into your digital marketing & branding strategies and how can you better connect it with other channels.  The best ways to get it done are:

•    Use Adwords retargeting to reach visitors that landed on your site organically.
•    Drive informational visitors to secondary channels to try to convert them later Like:
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Involve your team in your planning and strategies creation process 

This is what defines your SEO success because they are the one who is going to execute your plans. Therefore, take the inputs from every member who is going to perform on your SEO projects. It will help you to get best out of them and run your SEO projects smoothly. Always share your plan and take their public feedback, It will help you to find out the challenges and possibilities and you will be able to make the necessary correction before the team goes live.

Make action plan for a period

Make an action plan at least for a couple of months so that you can measure projects progress and performance on time. It will enable you to take necessary steps before the situation goes over control and things turn into costly affairs. SEO is long term process so, creating milestone and set of tasks are important too for the required results.

Integrate Social Media Marketing to SEO

Search engines consider other linked websites as well to judge your site. The sites which are related to your site can be an important ranking factor. Therefore, it’s important to integrate your website properly with most popular social media portals and increase your link popularity. We also recommend you to use mobile marketing to improve your content utilization.

Use best tools for managing your SEO projects

SEO is not possible without the right tools on the place. Try to find out the best tool and their practical use to get best out of them. There are many tools in the market that you can use to manage and control your SEO projects. We can categorize these tools in various categories like keyword research tools, Project management tools, Link Management, Website Auditing and many more.  You have to put efforts to learn more about these tools and their usages. Use the internet to compare tool from one another.  Using best tool you can meet all of your business objectives and must maintain the higher client satisfaction which is the key to success.

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Top Important Benefits of Using Google Analytics for Business

People around the world using various tools to measure and optimize SEO for their business websites. But most of the people rely on Google Analytics.Digital agencies love to use it not only to track and measure their sales and conversions but also to take the visitors insights like how visitors are coming to your websites, how much time they spend, whether or not they bought a products or service, how soon they are leaving your website and many more...

Let's know more about the significant benefits of Google Analytics for your business.

So let's start with a little understanding of what Google Analytics is. It's a web application that provides you crucial and critical data about your website visitors. This data not only helps you to measure and understand your website performance but also incredibly necessary for formulating your further marketing plans and strategies for the commercial success of the business.

Top benefits of using Google Analytics

 Business benefits

Helps you decide what to do next: Google Analytics provides empirical data about the audience, visitors behavior, and conversion, each of which helps you to take corrective actions on time to take your business towards the growth.

Google Analytics helps in marketing campaign optimization, target audience identification, website usability improvement and budget allocation. All these are major important key components of business growth.

Marketing campaigns optimization: It always better to put your efforts in the right direction. Google Analytics tells you what is performing and what doesn't and where to put efforts to optimize results.

Website usability improvement: Google Analytics gives you clarity about the visitors that helps you to understand how they use your website.  You can quickly find out your website usability whether it's good to meet your customers need or not, whether customers like it or not and it's very easy checking the bounce rate. Higher bounce clearly indicates that the visitors don't like the website.

Behavior and conversion report clearly presents the usability of your website. These data give you the better understanding of the fundamental changes and where you need to invest in improving the website performance.

Target Audience Identification:  Your business growth entirely depends on your target audience. Google Analytics provides you the data that has user specific information that helps you to identify your target audience. This information includes primary elements needed for creating your marketing campaigns such as gender, age, interest and location. By understanding your audience, you will be able to create your ads and campaigns as per their interest.  You can also decide which location has to be targeted and on what devices.

Budget Location: When you have all the data that proves what is working and what not then it's very easy to decide where best to utilize supplementary budget and resources.  Google Analytics helps you to find out the gaps in your budget allocation. For example, the report shows that 20% of your potential customers are coming from India- a location you previously didn't invest in. Such information helps you out to change your investment strategy on time and helps you to invest in those elements that are giving you maximum ROI.

Personal benefits

Free to use: Nothing is good like paying nothing for the tool that is paramount for SEO process. It saves a significant amount that you can invest for other resources to enhance your SEO process.

Easy to use and setup:  You don't need to learn how to use it. The integration is very simple in comparison with many other tools. However for better results and usages the deeper knowledge and experience is required.

Detailed documentation is available for how to use it: If you are new and don't know where to start, you can use Google Analytics code library. The Thorough documentation for implementation and configuration is readily available.

Highly customizable reporting system: You can customize the complete reports as per your business needs. It allows you to modify and customize reports using easy drag and drop options. You can also use different dimensions and matrix in one report.

WMT integration: This is imperative for those who are serious about SEO. Google Analytics is quite easy to connect with your WMT (webmasters tool) Data.

A variety of Useful Add-ons:  The various add-ons are available for you like tag assistant, Google Analytics Debug, Page Analytics, Table booster, Regular expression booster and many more. Tese add-ons make your Google Analytics configuration, implementation, and monitoring efficient and easier.

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Why to Choose Vidupm for SEO project management?

Managing SEO process and the implementation of the organic SEO is a tedious task due to multiple tasks involved in it like keyword research, maintaining and building website structure, prioritizing content, reports, team, tasks, milestones, deadlines, and many more....

Automation of process and functions help you to manage and control things quickly and allows you to focus on your business that results in higher performance and better progress with fewer efforts.

ViduPM is a tool with all best possible project management solutions.  It not only gives you complete control over SEO projects but also allows you to track each aspect related to your clients, team & projects.  Whether it's planning or execution, It makes everything simple and result oriented. Let's talk why you should use ViduPM.

Easy to use yet efficient to drive results: It's the tool specially designed to simplify the SEO project management. This tool clearly points out priorities, deadlines, and critical areas to help you take the right decisions on time before things turn into serious issues and expensive affairs. The interface is very user-friendly and easy to use and understand. There is no complexity in understanding the importance and usage of available features and integrated Apps.

Automates the Process: It allows you to automate the project management process entirely that makes things in full control and keep the process on track. It gives all necessary information in advance to allows the user to do proper planning and formulate the execution plan as per process needs.

 

Constructive Dashboard: It has the dashboard that gives you the insight of overall process progress and performance quickly. It clearly points out the major critical areas that will impact your SEO process. It enables you to complete things on time, and you always stay ahead of your deadlines.

Integrated with most popular SEO tools: ViduPm is armed with the essential tool for SEO projects management like Google Analytics, Password Manager, Link Manager and Dropbox.  It gives you rid of using multiple tools for a purpose and give you the liberty to manage things from a single place. Using various tools for managing different projects not only complex but an expensive affair. ViduPm not only saves time but also most of your money that you are paying for renewing those software every month.

Effective Reporting: When we talk about reporting, people need something more relevant and reliable that gives correct and accurate reports on time. ViduPM has complete reporting functionality that not only provides you with the reports but allows you to customize them as per your needs.   You can generate any report whether they are related to clients, team, tasks, milestones, Google Analytics, Links, or projects in friction of time.

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