These are the best and free SEO tools that you must use to instantly improve your marketing!

Search Engine Optimization is not everyone’s cup of tea. It involves a lot of activities in the process and that must be followed for good optimization. The optimization process involves searing the right primary and secondary keywords, writing the most suitable meta description, writing quality and un-plagiarized SEO friendly content, managing the internal and external links, writing suitable permalinks, optimizing the pictures used, etc. Do you think one individual, can do all the above or more than these activities alone, without any help? Well, one could do, but that won’t lead the website in the top search results on various search engines.

This is where SEO tools come in. If you too have been looking for optimizing your website well, making it rank among the top search results, below are some of the best and free SEO tools that you must be using. These will also help you to instantly improve your marketing.

1.  Keywordtool.io: Keywords help you to draw the traffic on your website when related searches are made by the user. This free tool helps you to find all the related keywords to your focused keyword. Enter a keyword, and this Keyword Tool provides a huge handful of long-tail keyword opportunities, alphabetically organized.

2.  Google Analytics: This is a wonderful free SEO management tool by Google that helps you to know everything about your traffic. It helps in tracking every bit of the traffic that you have fetched not just through the searches, but also through social media and other mediums. Analytics also surfaces many keyword insights to find terms people use to land on your pages.

3.  Copyscape: Content is the king of any website. With this free tool, you would be able to check whether your content is plagiarized or not. Always remember, authentic and original the content is, higher and better are the chances of your website getting ranked among the top search results. Also, try to make your content more interesting and engaging to hold your viewers and readers for long on your website.

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SEO Reporting- A powerful yet a simple tool!

Search Engine Optimization plays a great role when it comes to ranking a website in the top search results. You always thought content is the king of a website. YES! What would you do with mere content if you do not have enough readers for it? And exactly how will you get readers? By optimizing your content well. And this is where search engine optimization comes in.

SEO is challenging and so is SEO reporting. It is that time of the month again when you have to present a report to your clients about the SEO of the website and the developments. This is not about adding all the SEO data on an excel file and adding a logo. SEO reporting is more than that. SEO is a practice that changes often with time and new tactics in the market. Well, before making a SEO report you must think like your client and must keep in mind that SEO reporting must answer the following things:

•  How are our efforts helping us reach our organic search goals?
•  What SEO tasks were accomplished in the last month in regards to our goals?
•  What impact did the efforts made have on the web presence for organic search?
•  Were there any new opportunities identified to optimize for organic search?
•  Are there possibilities or are there actually, any new competitive threats?

Further, if you have been looking how to achieve perfect SEO reporting, implement below three points to get best results.

1.  Set Expectations: SEO ranking data isn’t the ‘be all and end all’ of SEO reporting. You must clear all the expectations beforehand, and must make your client understand that SEO is not just about ranking the website in the top search results, but much more than that.

2.  Set Benchmarks and Goals: YES. SEO reports will always keep reminding you the importance of search engine optimization and will let you know where and how are you progressing. You must always set goals and benchmarks like ‘to increase the traffic from organic search by 30 percent in the next three months, or ‘to triple the number of highly converting unbranded keywords’, etc.

3.  Set Up Goals and Conversions in Analytics Too: There is absolutely no sense of doing SEO without setting goals and conversions in analytics. It is important to set up even some simple goals, whether you’re using Google Analytics, Omniture, Coremetrics, or other analytic systems.

And to help yourself through all the goals, and plan a better SEO strategy to rank your website, you can use online SEO tools. These tools include features like link manager, milestone manager, client management, google analytics, constructive dashboards etc.

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Use these tips for a successful website optimization!

Who would not like to promote a website successfully? Who would want to let go off all the efforts put in the website just because someone else is much better? But have you ever wondered, why is it that despite writing the most original, unique, relevant and interesting content, including appropriate pictures and sufficiently optimizing the articles, you do not rank among the top search results? This is because there’s something that you aren’t doing, and other are.

In this world, where technology changes every day, and tools get enhanced, you need to stay updated, with what you are doing. If you won’t stay updated with the latest techniques, you might lose up several positions. If you are too, one among such people, who want their website to be on top, without making a hole in your pocket by paying massive amounts to the advertisers and paid marketers, this is certainly for you. There are many ways, paid and un-paid, to rank your website among the top results on certain keywords and in search results.

Search engine optimization includes a lot of things, like the keyword research, content development, image sourcing, meta description, feature image, tags, slug, etc. But what’s there that you can do to go an extra mile? Few tips that would help you optimize your website even better and improve the ranking of your website are:

•  Create a sitemap in XML format. If you never knew about this, a sitemap can be made in two formats. One is HTML, which is made for the visitors/users, and the other is in the XML format, which is made for the search engines. The XML format sitemap, helps the search engines to crawl your website faster and know all the contents/pages of your websites at one place.

•  Highlight informative content. Try making your content more SEO friendly as a part of your SEO strategy. In the content, wherever you use a keyword or you find some information very important for your website, highlight it. Use h1 to h6 to highlight various subheadings. Use strong tags and highlight them. But remember, do not overdo it.

•  Take advantage of social media. You cannot underestimate the power of social media, especially when it comes to reach and engaging people. Promote your article, share the articles on various social platforms, and at the same time like and share a little about other similar or related sites. This will help create a genuine image among your visitors and people will link back to you, for REAL.

•  Don’t use mirror HTML sites or black hat techniques. Search engines are smarter than you think. Do not try to fool the user and the search engines by not providing the relevant information or by using any other black hat technique. Doing proper SEO might take some time, but certainly, will give you better results.

•  Don’t use flash. Flash increases the loading time of certain pages it is associated with and results in degrading the quality of the website.

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