Who would not like to promote a website successfully? Who would want to let go off all the efforts put in the website just because someone else is much better? But have you ever wondered, why is it that despite writing the most original, unique, relevant and interesting content, including appropriate pictures and sufficiently optimizing the articles, you do not rank among the top search results? This is because there’s something that you aren’t doing, and other are.
In this world, where technology changes every day, and tools get enhanced, you need to stay updated, with what you are doing. If you won’t stay updated with the latest techniques, you might lose up several positions. If you are too, one among such people, who want their website to be on top, without making a hole in your pocket by paying massive amounts to the advertisers and paid marketers, this is certainly for you. There are many ways, paid and un-paid, to rank your website among the top results on certain keywords and in search results.
Search engine optimization includes a lot of things, like the keyword research, content development, image sourcing, meta description, feature image, tags, slug, etc. But what’s there that you can do to go an extra mile? Few tips that would help you optimize your website even better and improve the ranking of your website are:
• Create a sitemap in XML format. If you never knew about this, a sitemap can be made in two formats. One is HTML, which is made for the visitors/users, and the other is in the XML format, which is made for the search engines. The XML format sitemap, helps the search engines to crawl your website faster and know all the contents/pages of your websites at one place.
In this world, where technology changes every day, and tools get enhanced, you need to stay updated, with what you are doing. If you won’t stay updated with the latest techniques, you might lose up several positions. If you are too, one among such people, who want their website to be on top, without making a hole in your pocket by paying massive amounts to the advertisers and paid marketers, this is certainly for you. There are many ways, paid and un-paid, to rank your website among the top results on certain keywords and in search results.
Search engine optimization includes a lot of things, like the keyword research, content development, image sourcing, meta description, feature image, tags, slug, etc. But what’s there that you can do to go an extra mile? Few tips that would help you optimize your website even better and improve the ranking of your website are:
• Create a sitemap in XML format. If you never knew about this, a sitemap can be made in two formats. One is HTML, which is made for the visitors/users, and the other is in the XML format, which is made for the search engines. The XML format sitemap, helps the search engines to crawl your website faster and know all the contents/pages of your websites at one place.
• Highlight informative content. Try making your content more SEO friendly as a part of your SEO strategy. In the content, wherever you use a keyword or you find some information very important for your website, highlight it. Use h1 to h6 to highlight various subheadings. Use strong tags and highlight them. But remember, do not overdo it.
• Take advantage of social media. You cannot underestimate the power of social media, especially when it comes to reach and engaging people. Promote your article, share the articles on various social platforms, and at the same time like and share a little about other similar or related sites. This will help create a genuine image among your visitors and people will link back to you, for REAL.
• Don’t use mirror HTML sites or black hat techniques. Search engines are smarter than you think. Do not try to fool the user and the search engines by not providing the relevant information or by using any other black hat technique. Doing proper SEO might take some time, but certainly, will give you better results.
• Don’t use flash. Flash increases the loading time of certain pages it is associated with and results in degrading the quality of the website.
