Search Engine Optimization plays a great role when it comes to ranking a website in the top search results. You always thought content is the king of a website. YES! What would you do with mere content if you do not have enough readers for it? And exactly how will you get readers? By optimizing your content well. And this is where search engine optimization comes in.
SEO is challenging and so is SEO reporting. It is that time of the month again when you have to present a report to your clients about the SEO of the website and the developments. This is not about adding all the SEO data on an excel file and adding a logo. SEO reporting is more than that. SEO is a practice that changes often with time and new tactics in the market. Well, before making a SEO report you must think like your client and must keep in mind that SEO reporting must answer the following things:
• How are our efforts helping us reach our organic search goals?
• What SEO tasks were accomplished in the last month in regards to our goals?
• What impact did the efforts made have on the web presence for organic search?
• Were there any new opportunities identified to optimize for organic search?
• Are there possibilities or are there actually, any new competitive threats?
SEO is challenging and so is SEO reporting. It is that time of the month again when you have to present a report to your clients about the SEO of the website and the developments. This is not about adding all the SEO data on an excel file and adding a logo. SEO reporting is more than that. SEO is a practice that changes often with time and new tactics in the market. Well, before making a SEO report you must think like your client and must keep in mind that SEO reporting must answer the following things:
• How are our efforts helping us reach our organic search goals?
• What SEO tasks were accomplished in the last month in regards to our goals?
• What impact did the efforts made have on the web presence for organic search?
• Were there any new opportunities identified to optimize for organic search?
• Are there possibilities or are there actually, any new competitive threats?
Further, if you have been looking how to achieve perfect SEO reporting, implement below three points to get best results.
1. Set Expectations: SEO ranking data isn’t the ‘be all and end all’ of SEO reporting. You must clear all the expectations beforehand, and must make your client understand that SEO is not just about ranking the website in the top search results, but much more than that.
2. Set Benchmarks and Goals: YES. SEO reports will always keep reminding you the importance of search engine optimization and will let you know where and how are you progressing. You must always set goals and benchmarks like ‘to increase the traffic from organic search by 30 percent in the next three months, or ‘to triple the number of highly converting unbranded keywords’, etc.
3. Set Up Goals and Conversions in Analytics Too: There is absolutely no sense of doing SEO without setting goals and conversions in analytics. It is important to set up even some simple goals, whether you’re using Google Analytics, Omniture, Coremetrics, or other analytic systems.
And to help yourself through all the goals, and plan a better SEO strategy to rank your website, you can use online SEO tools. These tools include features like link manager, milestone manager, client management, google analytics, constructive dashboards etc.
