Why managing links is crucial for SEO projects success?

Link management is one of the major necessity for SEO projects progress and success. There are many means to build links for your projects. However, good links and content are built naturally.You require great content in place to build natural links effortlessly to pace up your SEO process. Links can be built through partnership or collaboration between websites and managing these links is more important and crucial. Managing links for multiple websites is a tricky and tedious task in the absence of an effective link management tool.

In the last couple of years, the search engines have changed their algorithms to determine their results that made the link building more complicated and time taking. Now it's not like earlier when you can use a large number of spam links from poor websites. Now search engines are smarter to identify such practices. The websites that use such links get penalized and push down to lower rankings or can be blacklisted.

Being an SEO company, we always strived for an effective SEO project management tool that has effective link management functionality. We tried almost all the tools, they are good, but none of them is capable of managing all SEO aspects like Team, clients, users, projects and reports. Then we decided to develop the tool having all the features and functionalities to manage SEO projects. Therefore, we developed Vidupm "A complete SEO project management tool". It has an effective link manager that meets all link building needs.  It allows you to manage all type of links whether paid links, reciprocal links, third party links or link acquired by any other means. Vidupms helps you to watch every link and ensures you continue to get benefits.

Top Advantages of Using the Vidupm Link Manager Tool

Vidupm ensures you don't waste time managing links. It monitors; it automates the process; it reports: Vidupm saves your time that you can use to manage other major important SEO aspects through effective link monitoring.

Get the notification whenever links get inactive: Vidupm ensures that you will always get the results for your efforts. It notifies you whenever a link gets inactive on destination URL or SERP that helps you to validate it and take further course of action.

Generate reports for deep analysis and further planning: Get quick reports as per your need on a click. All reports have detailed information about links to give you the deep understanding about efforts VS results.

Different reporting templates: There are different reporting templates to meet various reporting needs. You can select the templates according to your needs, for example, Google Analytics report to track traffic and users stats.

Import and export files in PDF and Excel: The different file format that can be used to share reports with your clients and team.

Error files to detect the wrong links: You will get the detailed information about the dead & inactive links that helps you to manage your links more effectively to get best results.

Manage active and inactive links: The dashboard itself gives you details view to all of your links that help you to take quick decision.

Read More

Major Important Features that an SEO Management Tool must have

With the year experience and diligence, we are capable of testing the SEO tools and can comment on them. We have tested almost all the best possible to find out what features an SEO project management tool must have to consider good to use. There are many tools available in the market but how to choose the one is quite complex and tricky. We are trying to make it simple for you by sharing the few of the major features that an SEO management tool must have to give you the best results by minimal efforts.

1.       Customizable: The tool must be customizable as per your needs and requirements. Most of the tools are having the set procedures and setting that users can't change even if it's very important to change. For Example, all of the tools have their logo and log on URLs, users have to use them whether they wish to or not, but there must be flexibility with the clients to change them so that they can use the tool with their company logo and domain name in URL. It helps them to gain customers faith and brand their name to them.

2.       Fast data generation: The tool must be flexible to provide the required data on the same time basis. Clients can ask to share the report at any point in time, and the one must need the data & facts to prepare the reports. Whether its team evaluation or tracking performance you need data, Therefore, you need such an SEO management software that allows you to generate the data whenever you needed.

3.       Easy and effective task management system: A single person can't handle SEO process. You need a team to perform, and every team mate has multiple tasks to do. The progress of your SEO process completely depends on tasks and their deadlines. Therefore, you need a solid task manager to manage the task and track the deadlines.

4.       Strong reporting features: For evaluating team performance, projects progress, meeting deadlines and updating clients you need data and stats. An SEO project management tool must have all the necessary reporting formats and functionalities.

5.       International fit: You may have the client from any corner of the world, and he will always prefer the invoice in their native currency only. So the software has the currency & language converter and to convert the invoice figures on a click.

6.       Reminder & notification: An effective SEO project management tool must be capable of sending the notification and reminders through various modes like email, message and notification on the dashboard so that you can decide your priorities and always finish thing on time.

7.       Dashboard:  Constructive dashboard gives you the quick view of your overall process performance and major important activities, It helps you to manage and control the issues before they turn into serious and expensive problems.

8.       Link manager: Links are very important part of SEO process. Therefore, you must need to check out whether the tool has an effective link manager or not.

9.       Google Analytics:  Most of the analyses for SEO optimization are only possible through Google Analytics, so you need it to be there in the tool to get rid of using and managing it separately.

10.   Billing system: The tool must have an effective billing system to help you out to get easy and timely payment from your clients. It's quite difficult to remember the payment date for every customer; it’s more complex when you have a long client tail. An effective billing feature can give you a great relief from this.

Finding a tool with all these features can be a complex task for you. To make it easy, we sharing the tool that we are using to manage our SEO projects and completely satisfy with its results. It's a fantastic tool to manage the overall aspects related to your SEO process and complete projects life cycle. This tool is called Vidupm.

We don't want you to believe in what we say. Just visit the website and validate yourself and we are sure that you will not be disappointed.

Read More

Importance of SEO project management

SEO is getting popular day by day. It's no longer limited to a marketing practice done by an individual. Now every company and non-profit organizations need it as one of the important parts of their marketing strategies. SEO does not help the business to boost sales, lead but also helps to earn better brand reputation and stay ahead of the online marketing competition. Companies demanding professionals for managing their projects whether It's launch of new product or new service or company. They are more interested in getting the things done by experienced and experts.

The concept of SEO is too huge to be covered by an individual. For an effective SEO process, you need an expert and professional team of Social Media Experts, Marketers, Content Writers, Web Designers, etc. For managing all the aspects and involved disciplines, you need an SEO project management tool that can help you to manage and control the things to get the best possible results.

Below mentioned are the few tips for managing and controlling your SEO Projects, Resources and Team.

Probing to identify the requirements

Whether you are an SEO agency approaching the company for offering their SEO project to you or company that is willing to hire an agency to manage their SEO projects. The probing is mandatory in both the cases. Make a list of your requirements and business objective and ask as much as you can to understand the scope of work, opportunities and limitation.

Being an agency you must ask the some basic questions like the purpose behind SEO, what are companies goal? What they want you to do? What is their marketing budget?

Being a company ask the agencies about their SEO process for managing SEO projects. Ask them to share the quotes as per your requirements. Ask them how soon they achieve your organization's goals and objectives.

Conduct a meeting to understand the requirements

Have a meeting with your team to understand better the requirements and to define the process, set the team, assigning responsibilities and formulating the strategies. Don't forget about the deadlines because this major important key component of your projects success. 

How effectively can you conduct a meeting to get best from everyone? Prepare an agenda and share it with every attendee. Request them to go through it thoroughly and come with their doubts and questions as well as the best practices your team can use to get the best results with minimum time, resources and budget.

Action plan and team motivation

Read all suggestion carefully and plan an another meeting. Your next meeting should be more about setting the big goals for the team and motivating them to give their best.  Makes things clear, set expectations and make the necessary introduction.

You goal should be

Define the project and team

Set goals and motivate the team

Build credibility

Resolve quires and encourage questions

Formulate strategies and action plan

Assign role and responsibilities

Draft the list of responsibility for every stakeholder, set the deadlines for every task. Choose the best person for the best job, there is no scope for an experiment in SEO. Maintain the list for assigned task and teammates to whom the task has been assigned so that you can manage things more precisely.

Identify the primary decision makers and center point of contact

It better you always make it clear to the team and clients that who is the right person to contact with and authorized to take necessary actions without delay. Make sure you choose the senior most and experienced people for this task. It's also important to make sure that the every information should be delivered well, and there must not be any miss communication at any end.

Use effective and reliable SEO project management tools.

When we talk about SEO project management, it’s not at all an easy task. SEO involves many process and aspects and for managing them one should have all the necessary tools, for example, link management tool, Website performance optimizer, Password management tool, Google Analytics and many more. There are many softwares available in the market that you can use to manage and organize your SEO projects and team. The few of the best tools are Google Docs, Moz, Raventools, Magestic SEO, Basecamp, Activecollab, and Vidupm. You can choose any of these as per your requirements and budget. But it sure you need a robust SEO projects management tool to ensure the success of your SEO projects. These tools not only make things easy and effective but controllable by making all the importance available for you on a click. Their reporting system helps to generate the report to share with clients and analysis to improve the process and results.

 

Read More