Wednesday, November 4, 2015

What are the best Project Management Tools for SEO?

Having online existence is not enough to survive the rising competition. Business demands something very effective and extraordinary approach to digital marketing. There are many online techniques that you can use to promote and grow your business. SEO, SMO, PPC, Google Adwords and many more…

Why you need an SEO management tool?

An effective SEO team can put you on top of all search engine results which leads you to gain more profit, revenue and customers. But how it’s possible to stay ahead of the competition and maintain your ranking. Yes, it’s possible if your team has all the required skills and gears to run your SEO process effectively. The skills help them out to formulate the strategies and execute the plans whereas SEO management tool provides the right set of information and data that helps them to make logical strategies that work for your business.

For proper SEO management, you need facts and figures, and that is only possible through a robust SEO management tool.
  
How do SEO management tools work for you?

SEO management tools are armed with various important functionalities and reports that help you to gain all the required information on a click that makes most of your planning and management easy. You need various reports like link reports, competitive analysis, passwords management, user management, clients reporting, projects management reports, milestone management, and task management. Managing and monitoring all these aspects is a very tedious job but not tough with effective SEO management tool.

SEO management tool allows you to track your team performance and projects progress. They update you what need to be done and how to get maximum results with fewer efforts. This tool has auto responders to inform you about every rising issue and deadlines that help you to stay ahead of your deadlines, and this is what which is more important for an effective SEO management process.

 What are the most important and popular SEO project management tools?

There are many SEO project management tools are available in the market but declaring any of them the best is quite difficult. We have SEOmoz, Raventools, Majestic SEO, Basecamp, Activecollab, analyticsseo.com, Buzzstream, Vidupm and some homegrown software. Each tool has its own USP and qualities. It is better you choose the one as per your business goals and objectives. If you are working on small designing projects, then the basecamp best fits your needs. I have tested almost all of these tools but find Vidupm the one of the best tool ever designed so far. 

It does not only allow you to manage projects but your team and clients too. Whether you are having an in-house team or working with the diverse team from different companies, it helps you out to manage every aspect related to your team and projects from a place. It helps you out to understand individual input and the amount of time utilization. It is the only tool that works well to SEO, PPC and web designing. It has a robust reporting system that not only helps you to generate in-house reports but also allows you to get reports that you need to send to your clients. You can customize reports are per your needs and do data mining to find out the flaws and create further strategies to earn maximum ROI for your clients.


None of the tools has billing module that can help you to manage your invoicing along with the project management, but Vidupm is integrated with a complete billing module that makes billing very easy and error free that will surely make you admire it. I recommend you to use it for the betterment of your SEO projects and getting maximum results in less time. It’s very effective and economical with all the required featured for an effective SEO project management.
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Sunday, November 1, 2015

The popularity & need for SEO management



The increasing online competition and companies desire to rank top in the search engines has risen the demand & popularity of SEO.  Everyone needs SEO management for their business. Either they want to secure their ranking or beat others to take their place. The popularity of SEO is reaching new heights day by day, and it will remain the same in future.

Why Search engine optimization is necessary?
SEO makes your website easy to understand for both search engines robots and users. You might be thinking how, search engine robots can't read the web pages like humans. SEO make it easy and simple to engines to figure out what each page is about, and how it is important and useful for readers.

For example, you have posted a picture of the book online. A human might name it as "The Bible or The Gita" but it's quite difficult for search engine to recognize it. So what would you do make search engine understand a photograph? Fortunately, SEO makes this possible by allowing webmasters to provide clues that search engines use to understand the content. Make sure you Keep proper content structure for better SEO.

Makes content visible to search engines.
SEO makes your website visible to search engines. Search engines have both limitations and abilities. The search engines themselves don't have any formula to determine and define the quality of web content. They rely on the metrics of relevance and importance, and they measure those metrics by tracking people behavior: What they search, how they respond and react, their comments, and likes. So, it is very important to share and post the content to optimize the SEO results. 

Meeting business goals and objectives
Today competition is getting tougher for every business that made SEO more important than ever. Millions of people make an online search for answers to their questions, gathering information, comparing products and services or buying them. SEO helps you to reach out the potential customers, grown your business and meet the business objectives. 

Better search engine ranking
Almost every search engine users prefer to choose from top 5 results so to gain more visitors to your website and make them purchase your products you need to rank higher in the search engines, and this is only possible through effective SEO. SEO helps you to optimize your website for search engines, and that helps you to get better ranking. 

Better usability and user experience
SEO not only improve your search engines ranking but good SEO practices improve the website usability and user experience, and that helps the website to gain customer faith. 

Stay ahead of the competition
Without SEO maintaining the current search engine position and improvement in current in it is not possible. SEO optimized website gains more customers and traffic in the comparison of a non-SEO website that put you ahead of the competition.
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