Powerful Tips on building a Solid SEO Project Management Plan

Whether you are a professional SEO manager or an affiliate marketer, digital Project management will test your skills in developing content and creating business opportunities out of them. Marketing management in SEO is a skill and involves many tactical decisions.

Here are some impressive tips on how to improve SEO project management.

Plan to Win 

SEO strategies are demanding owing to their dynamic content analytics. Prepare a strong blueprint of things you wish to add in your SEO project before determining the strengths/ weakness. Define your goals and execute them as part of your scrum process.

- Talk to the client. This is the kick off step. Ask for objectives and goal sheet. It would require a strong Email management.

- Monthly reviews: SEO Project management is planned for a spread-over time ranging anywhere between 30 days to 6 months. SEO tasks cover the performance of keywords over last 6 months. Monthly reviews allow you to review existing objectives and update new tasks.

- Shuttle between team and personal meetings. Identify the objectives of SEO project management using weekly reports and monthly meetings.

Update SEO Inventory every day

The success of an SEO campaign depends on how you see the project performing in the next 6-7 months. Align your skill set with the requirements of the team. SEO Project management involves lot of briefings and brainstorming sessions. As a project manager you should continuously update your inventory of:
- Skills
- Tools
- Knowledge

Familiarity with Tools

Success of a SEO project depends on the kind of SEO Project Management Tool you are using to minimize cost of correcting an error and duplication of data. Tools neutralize the need for complex systems. Tools that help boost the success of any SEOP project are:

- Dropbox or Google Drive to share files and templates
- Gmail/ Google+ to chat and share ideas
- Google Calendar/ Microsoft Access to manage the project schedule
- MS Excel to maintain the whole project in a tabulated form with space to accommodate        changes/updates/ find errors
- Grammar Check/ Dupli Checker to identify the authenticity and level of originality of a web content

For finding the optimum title length, meta description and driving your Email campaigns, there are many tools and software that SEO project managers use to gain an upper-hand against competition.

Be Available Always 

Changes are part of a project. Chances of a SEO project strategy’s success depends on your eagerness to stay in the loop of communication. Clients make last-minute changes. Proactive changes from SEO project team’s end can save a lot of time, money and effort from either end.  Be available on a phone call, social chat box and even regular social messaging windows to continuously update the client on the progress SEO campaign has made all this while.

Last Minute Goof Ups

Be ready for surprises always. Try Reverse Engineering tactics and be prepared in advance against any hurdle that crop up in the 11th hour of project execution.

Read More

SEO Management Basics Continue to Have Upper Hand in 2016

I have seen it and done it all when it comes to SEO. First it was for professional static web sites much before the Ecommerce SEO came into the picture. With mobile websites and application-based websites ruling the roost, you should really buck up your SEO management strategy in 2016. Doing business is one thing and redefining the way you do business is another. Before including a SEO Project Management tool into your content development plan, why not try and build your own set of objectives.

Here are some really exciting ways you can actually build your own SEO Management tool to handle all the complex tasks involved with large scale website optimization.

Pick your own Keywords

Most Enterprise SEO Tools only give a highlight of keywords that would work for you. Use the SEO Project management tool to find the base keywords. Build a string of keywords around the primary keywords. With a strong content and relatively consistent marketing strategy, you can power your website rank to a respectable standing.

Decide your own Title Length

Most SEO tools limit the length of the title to 64 characters. If you own the business and the website, you should also own and decide the length of the title. Yes, smaller titles look attractive and enhance readability, but there is nothing true about “64 characters and less is a winning title”.

Work on your data inventory

Not just words, but you need to work on the way you project your data. Pull together a data pool that has actionable prospects. Images, videos, info graphics, interview strings and sensitive client details can be used to enhance the ranking and analytic strength of your website. If you want to understand the analytics, push your indigenously developed keywords for stupendous results.

Keep Task Management in order

SEO is not a one-off activity. It requires constant upgrades. ViduPM SEO Management tools help you to manage tasks effectively without compromising on the data quality. Assign SEO tasks as per priority of accomplishment.

Maintain Daily Reports 

A robust SEO management tool helps the client view the performance from anywhere, anytime. Ensure that the daily reports are published as per schedule. You can opt for multiple language platforms to cover all geographical locations.

Auto Mailer

Email management is a vital part of SEO Management tool. An automated Email management tool keeps you in constant action. If a client subscribes to your website newsletter, the auto mailer sends them automatically.

Competitive intelligence 

A SEO Management tool should not just focus on your requirements but also give you a head start when it comes to match rivals in the business. Do remember that your competitors also must be using some SEO Management tool to stay ahead. Choose a SEO task management tool that allows you to build a project around competitor’s strengths. Gain a competitive advantage with a flexible SEO management tool that helps you grow from a start-up to an established player.

Read More

Assured Results with SEO Project Management Tool: How Seasoned Experts Do

Basics of SEO can’t be taught in class or in some webinar. Everything about developing the website content and driving them across all digital channels totally comes from my understanding of how my audiences will love to see me. It is like transforming the personality to suit a particular role. The actor remains the same, the roles change. Similarly if you understand for what and how you wish to use SEO Project Management tool, the task of running a really cool optimized website is really a ‘cakewalk’.

Here is a list of SEO project management pointers that has always worked for me when I develop a website.

Collaborate on basics of SEO

An effective SEO management tool collaborates on your basic needs of developing an SEO-powered website. From building a pool of keywords to making them drive your business, collaborate on projects with the client to understand their projects and how they wish to portray their business online.

Take a house keeping website, for instance. The primary keywords would include housekeeping, locality, assured services and other words common to their rivals as well. Press for service keywords that will help drive the business and boost search rankings. Use of words like housekeeping in XYZ, free consultation, uniformed personnel definitely highlights your business on a positive spectrum.

Keep an eye on your shortcomings

No matter which SEO Project management tool you use, it will backfire very soon if you try to camouflage your weakness under the veil of ‘optimization’. Get real and improve the way you communicate with your clients and employees. Projects do get delayed, but a flawed SEO project will ruin the website reputation permanently. Focus on your strengths.

Ask for testimonials and reviews

What better than asking your employees, former employees, clients and vendors to write for you!  Search engines pick good reviews and make sure that your website ranks higher than others. The more you post your feedbacks and answers on queries, better it will be for your SEO driven website to function. Integrate the SEO project management tool to initiate conversations real-time from the very beginning.

Be active Offline as well

Most SEO Management tools falter when it comes to managing offline activities. For an effective SEO strategy, get your offline priorities as well. Work on a dashboard summary to help you manage the reports on a daily basis, which includes understanding analytics and competition intelligence.

Distinguish between various activities

SEO management includes handling Time toggles, Content management, Task management, Milestone management, Email management and Press release.

Trendsetting UI UX 

Work on building user-friendly interface to optimize results. A powerful SEO Project Management tool has real time mailing interface. A website development plan is easy to manage if you have a SEO that focuses on building a strong user experience.

Manage your Events like a Pro

Build a calendar of project schedules and the meetings. Team meetings and client meets are very important for you to manage brainstorming sessions and make changes ASAP. Event management in SEO Project strategy will help you send invitations and work on reminders.

Read More

Best Project Management Tools To Become More Organized

Successful project management is key to business success. How great your strategies and planning are but a wrong step can quickly demolish years of work. Such failures impact more on small businesses because they have less to invest and a misstep can bring them to the ground. but no worries these mistakes can be prevented using advanced and reliable project management tools.

I’ve mentioned the 5 best free project management software applications in this post. You can choose them depending on the size of your business and needs, these software solutions are very economical yet effective to streamline your business. Let’s start with number 5.

Zoho Projects:  It comes with unlimited users options, apart from 10 MB space restriction, doesn't have any other limitation in terms of functionality in the free subscription. It has everything a small business needed to manage their projects like tasks, milestone and reporting. If you don't know how to get compile reports it has 50 pre-made templates to choose from. It allows users to set and manage complicated tasks and milestone, and it has incredible Gantt chart options too.

BamBam!: It's not considered as project management software yet has all the feature that you needed to rock your projects. It has users limitation with the free version, you can add up to only 10 users but you can upgrade whenever you feel like just for $70/Monthly. It doesn't has any other restriction, you can add as much as projects you wish to and can use any space you required.

It's best for the development projects as it's integrated with chime for time tracking and spring loop for code hosting & deployment. moreover, it allows you to invite the users to see the projects progress and performance. If we talk about reliability it's too secure, the users have never reported a single case of data loss since the tool launched.

ViduPM: People call it the king of SEO project management tool but I found it more reliable and efficient to manage any project. The best thing, It comes absolutely free with no restriction and limitation. It has all that you can't imagine in a tool like task management, milestone management, user management, billing management, password management, file management, event management, and robust reporting tool. Apart from these if you are a digital agency, It is integrated with most popular SEO apps like Google Analytics, Google Drive, Dropbox, Link Manager and Facebook. It allows you to manage mostly all the aspects related to projects.

It has three different dashboards to track and evaluate every aspect separately for better clarity like project dashboard, user dashboard and company dashboard. These dashboards show every major information related to your project that gives your quick brief about your projects progress, priorities, overdue tasks & milestones, upcoming events and Google analytics insights. I must say it's the best tool on the market that can be used even to manage the most complicates projects.

Trello: It is developed by a former Toyota vice president. It allows users to move cards—representative of tasks—to creates a visual representation of where a project is in development It offers unlimited projects and users but has 10 Mb space limitation with the free version.

It is a great intuitive project management tool. It updates the users about their goals, objective, and deadlines and what to work on next.
It gives all details like who all are involved in the tasks and what is the task progress. It makes collaboration very easy and transparent so that the users can discuss on projects more effectively.

Freedcamp: It is also a very good tool.  It has very good functionalities like assigning permissions. The administrator can limit different users' permissions right down to the client level. It also comes up with time tracking, invoicing, and templates. users get a notification whenever there's an update and that makes collaboration transparent. You can also use it on mobile devices as the website is all device compatible. It allows you stay connected with your projects no matters whenever and wherever you are

Read More